Advanced Television


Twitter appoints NBCUniversal’s Benarroch

Twitter has hired senior NBCUniversal executive Joe Benarroch, who will start his role at the social media platform immediately focussing on business operations. The news comes less than a month after NBCUniversal’s head of advertising Linda Yaccarino was named as Twitter’s new chief executive by Twitter owner Elon Musk. Benarroch, who was executive vice president […]

June 5, 2023

Peacock ‘aggressive’ $20 a year sub

NBCUniversal has launched the most aggressive offer in the streamer wars with Peacock available for $20 (€18.64)a year. The offer is for the base with-commercials Peacock Premium tier at $19.99 for a whole year. That’s less than half the $49.99 regular price. Peacock added 22 million subscribers as of the end of March but coming […]

May 26, 2023

Forecast: US SVoD revenues to match pay-TV by 2027

Annual revenues of US SVoD services are forecast to nearly equal those of traditional pay-TV in 2027, marking a critical tipping point in the ongoing decline of cable TV, IPTV, and satellite TV services as streaming rises to dominate the media landscape. Revenues from SVoD services such as Netflix, Prime Video and Hulu are forecast […]

May 25, 2023

NBCUniversal achieves TAG Brand Safety Certification

NBCUniversal has been awarded the TAG Brand Safety Certified Seal across all its global network of properties, including Peacock. The Trustworthy Accountability Group (TAG) is a recognised organisation leading the charge to fight criminal activity and protect brand safety in digital advertising. To become globally certified, NBCUniversal underwent an independent audit, which reviewed policies, training […]

May 24, 2023

Comscore, NBCUniversal ad partnership

Comscore, a partner for planning, transacting and evaluating media, has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement. The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- […]

May 19, 2023

Innovid expands NBCUniversal partnership

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers in the US across CTV and linear. With InnovidXP, Innovid’s converged TV measurement platform, NBCUniversal now offers real-time impact and incrementality metrics, enabling local advertisers to understand […]

May 17, 2023

NBCU enhanced partnerships with Comscore, InnovidXP

NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting.   For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]

May 12, 2023

NBCU expands Olympics partnership with Twitter

NBCUniversal has announced a more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. The new partnership with Twitter will build upon details that were in place for Tokyo 2020 Olympic and Paralympic Games. Twitter and Paris 2024 Partnership Highlights:   Pre-Games Countdown Coverage: Beginning in February 2024 […]

May 4, 2023

GolfPass launches AVoD tier

GolfPass, NBC Sports Next’s comprehensive digital membership and video streaming platform co-founded by Rory McIlroy, is introducing a new ad-supported membership tier offering free access to thousands of hours of curated, top-tier golf instruction series, original entertainment, GOLF Channel classics, and golf tournament replays. GolfPass Free is available to anyone by simply creating a free […]

May 2, 2023By Colin Mann

NBCU chief exits

Jeff Shell is stepping down as chief executive of NBCUniversal after an investigation into a complaint of alleged inappropriate conduct, says parent company Comcast. Shell said in a statement, issued by Comcast, that he “had an inappropriate relationship with a woman in the company”. Comcast said the investigation into the complaint was led by outside […]

April 24, 2023