Advanced Television

NBCUniversal

REELZ content on Peacock

Peacock, NBCUniversal’s streaming service, is expanding its content portfolio with the addition of new streaming partner REELZ – the independent television network known for docuseries such as On Patrol: Live (OPL) and Cops. Peacock Premium and Premium Plus subscribers are now able to watch the REELZ Channel as well as have on-demand access to new […]

March 1, 2023

NBCUniversal promotes trio of execs

NBCUniversal is investing in its leadership with the promotion of three key executives across the portfolio. The announcement of the two new leaders in the advertising business follows the organisation’s restructuring, which the compnay says focused on better serving clients and partners in a One Platform environment. In addition, E! continues to build up its […]

February 17, 2023

Peacock rolling out Watch With feature

Streaming service Peacock is launching ‘Watch With’, a new product experience that allows viewers to watch special episodes alongside their favourite talent, with real time reactions, live commentary, and unfiltered Q&A. Directly following the Season two premiere of Peacock’s drama series Bel-Air, Watch With will officially launch with Jabari Banks and Olly Sholotan on February […]

February 9, 2023By Nik Roseveare

NBCUniversal holds third-annual developer conference: One23

At NBCUniversal’s third annual developer conference, One23, the company unveiled new and expanded capabilities as part of the One Platform technology stack, which combines the data and targeting of big tech and the passion and engagement of big media. Whether first-party data partnerships, transformational in-flight optimization for linear, integrations of NBCUniversal Checkout across platforms, or […]

February 8, 2023

Top Chef Season 20 attracts multiple brand partnerships

NBCUniversal announced the most mouth-watering spread of integrated and out-of-show brand partnerships yet for the upcoming landmark 20th season of Bravo’s “Top Chef” – taking place across the pond in London, England. For this special edition season, World All-Stars, fans will be able to experience the excitement and droolworthy meals of “Top Chef” internationally with […]

January 25, 2023

TV majors partner for ad measurement ‘currency’

Advanced advertising company OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros Discovery and the VAB have formed a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 […]

January 10, 2023

NBCUniversal hosts inaugural Local Innovation Forum

On December 8th, local business owners and agency partners in the Philadelphia area will join NBCUniversal advertising and local executives along with MSNBC Host, ‘Velshi’ Ali Velshi at the Comcast Technology Center for the inaugural Local Innovation Forum: Philadelphia in Focus. Centred around local marketers, the goal of this interactive forum is to connect local […]

December 6, 2022

NBCUniversal’s One Platform hits Key Milestones

NBCUniversal unveiled key enhancements to One Platform, its advertising technology, data, and measurement offering. Since itsdeveloper conference One22in March, the company has expanded its partnerships, and rolled out more capabilities offering advertisers new scale and precision targeting, activation and automation technologies, new data and currency options within a 100 percent premium content portfolio. Everything announced […]

November 16, 2022

Peacock US adding live stream of NBC stations

Peacock Premium Plus customers in the US will soon have 24/7 access to watch their local affiliate station through a channel on their Peacock homepage.  The live stream channel, which will be available in all 210 NBC affiliate markets on November 30th, will include NBC’s full lineup of local news, sports and weather, market-by-market, as […]

November 9, 2022

Foxtel, NBCUniversal multi-year content deal

The Foxtel Group and NBCUniversal (NBCU) have announced a new, multi-year partnership that will deliver blockbuster movies, drama, comedy, reality, news, and more to fuel the Group’s subscription TV and streaming platforms. With the addition of thousands of hours of NBCU’s iconic TV series and movies across a variety of genres, Foxtel Group now significantly […]

November 3, 2022