Paramount+, the streaming service from Paramount Global, has partnered with Three UK to give customers access to more than 8,000 hours of entertainment. Three UK becomes the streaming service’s first major mobile partner in the UK, as Paramount+ continues to grow its direct-to-consumer distribution. Paramount+ is available immediately to new customers of Three UK who […]

Paramount has announced that its Showtime brand is set to be merged with Paramount+. In the US, the streaming and linear platforms will now be rebranded as ‘Paramount+ With Showtime’. Later this year the Showtime streaming service will cease operations. In a memo to staff, Paramount Global CEO Bob Bakish said: “With Showtime’s content integrated […]

Insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between September and December 2022: Between Sept to Dec 2022, the number of VoD-enabled households that subscribed to at least one video […]

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published its annual report on key AV players in Europe. The report, Top players in the European audiovisual industry – ownership and concentration, aims to shed light on the structure of the AV industry in Europe in terms of revenues as well […]

As Netflix cracks down on password sharing, a study by Horowitz Research suggests that the decision may not spell doom and gloom for the service. Horowitz’s State of OTA 2022 report found that seven out of 10 Netflix users who password share would be willing to pay full price for the service if they could […]

Advanced advertising company OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros Discovery and the VAB have formed a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 […]

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

The CTAM Europe Annual Symposium returns to London’s vibrant Soho to showcase the important innovations in the worlds of Streaming, Fast TV, Content Distribution – and what is the role of Video Content in the Metaverse? And how does it impact traditional business in today’s world? The afternoon Symposium provides an opportunity to discover and […]

Paramount Advertising has announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within the global entertainment company’s scaled video advertising platform, EyeQ. Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use […]

On the heels of becoming the highest-grossing domestic and global film of 2022, the studio’s #1 film of all time, as well as the #1 best-selling Digital release ever, Paramount has confirmed that Top Gun: Maverick is the most watched movie globally in its premiere weekend streaming on Paramount+. “The runaway success of this film […]