Advanced advertising company OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros Discovery and the VAB have formed a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 […]

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

The CTAM Europe Annual Symposium returns to London’s vibrant Soho to showcase the important innovations in the worlds of Streaming, Fast TV, Content Distribution – and what is the role of Video Content in the Metaverse? And how does it impact traditional business in today’s world? The afternoon Symposium provides an opportunity to discover and […]

Paramount Advertising has announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within the global entertainment company’s scaled video advertising platform, EyeQ. Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use […]

On the heels of becoming the highest-grossing domestic and global film of 2022, the studio’s #1 film of all time, as well as the #1 best-selling Digital release ever, Paramount has confirmed that Top Gun: Maverick is the most watched movie globally in its premiere weekend streaming on Paramount+. “The runaway success of this film […]

Paramount+ has announced that its local original Le Stade (‘The Stadium‘) is debuting on the platform in France this year. Through a partnership with Mediawan, the independent European studio, season 1 of the original docu-series is premiering on Paramount+ in France on December 22nd, followed by other international markets in 2023. The second season has […]

Pluto TV, the free streaming television service, has premiered a new global brand campaign starring Drew Barrymore on her daily talk show, The Drew Barrymore Show. The new ‘Stream Now. Pay Never’ campaign features three unique commercial spots highlighting the streaming service’s no strings attached approach to accessing programming and entertainment. The video spots officially […]

According to the latest DASH study by The Advertising Research Foundation (ARF), the household penetration levels of the major subscription streaming services held mostly flat YoY in the US, with the exception of Paramount+, which has jumped up to 17 per cent from 11 per cent. Additionally, Disney (41 per cent up from 39 per […]

Priced at $6 (€5.70) but with a content value of over $8.50 a month, Paramount+ is the best value streaming service in the US, according to the latest Popularity and Critical Rating data from Ampere Analysis. Disney+ is a close second with a content offer able to justify its recent $3 per month price increase […]

SVoD service Paramount+ has launched in Germany, Switzerland and Austria with thousands of hours of entertainment, following the launch of the service in France on December 1st, and establishing a year of global expansion as the service is now live in 45 markets. To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet […]