Advanced Television

Premier Sports

Premier Sports rebrands

Premier Sports has unveiled a rebrand to its visual identity including a new logo for its overall brand and a new logo for the Premier Sports Cup (Scottish League Cup) which begins on July 9th as Kelty Hearts host Dundee United from 7.15pm. It was announced in April that Premier Sports would become title sponsors […]

July 9, 2021

STARZPLAY carriage deal with Premier Sports

STARZPLAY, the MENA SVoD service, has announced the expansion of its sports portfolio with the signing of a carriage deal with Premier Sports to exclusively stream the upcoming Lions Rugby Tour in the MENA region. Premier Sports acquired the broadcast rights to the 2021 British & Irish Lions Tour of South Africa in the MENA […]

July 1, 2021

Toulouse v La Rochelle on Premier Sports

The grand finale to French Rugby’s TOP 14 Championship will be shown live on Premier Sports tonight (June 25th) as Ronan O’Gara’s La Rochelle look to secure an historic win over one of the most successful teams in French rugby history – Toulouse (Live coverage on Premier Sports 1 from 7.30pm). With extended Premier Sports coverage for UK […]

June 25, 2021

Premier Sports scores Asia rights to Lions Tour of South Africa

Premier Sports has secured the broadcast rights to the 2021 British & Irish Lions Tour of South Africa where rugby fans can enjoy every match live and exclusive, available in 23 Asian countries. Edinburgh plays host to a pre-Tour game before the Series gets underway when The Lions face World Cup quarter finalists Japan on […]

June 22, 2021

United Rugby Championship on Premier Sports

UK sports broadcaster Premier Sports will show every game live and host more than 100 exclusive rugby fixtures in the new look United Rugby Championship with coverage from every round across five elite rugby nations – Ireland, Italy, Wales, Scotland and South Africa. Premier Sports has also been awarded TV rights for the Republic of Ireland for the first time in […]

June 21, 2021

Premier Sports sponsors Scottish League Cup

The Scottish Professional Football League (SPFL) and broadcaster Premier Sports have announced that the Scottish League Cup will henceforth be known as the Premier Sports Cup for at least the next two seasons. The title sponsorship of the League Cup comes through additional investment from Premier Sports. The announcement also confirms Premier Sports have extended […]

April 27, 2021

Beterbiev v Deines live March 20th on BoxNation

BoxNation and Premier Sports have announced live coverage of the rescheduled fight between Artur Beterbiev (15-0-0) and Adam Deines (19-1-1) for the unified light heavyweight championship of the world, with the WBC & IBF belts on the line. This is the fifth planned date after jumping from September 25th to October 9th, the parties involved […]

March 11, 2021

FreeSports to air Championship League Pool

Matchroom Multi Sport has announced that FreeSports will be the home of Predator Championship League Pool in the UK & Ireland this March 22th to 29th. Broadcasting free to over 20 million homes, as well as online at, FreeSports is available on Freeview as well as to all Sky, Virgin, TalkTalk TV and BT […]

March 10, 2021

FreeSports acquires Afghanistan, Zimbabwe cricket

FreeSports, owned and operated by Premier Sports, has signed a deal with RDA to broadcast all tests, ODIs and T20 fixtures involving Afghanistan and Zimbabwe live on free to air over the next three years. From March 2nd, both sides face one another in two tests which is set to be the first Test match […]

March 1, 2021

Copa del Rey on Premier Sports in UK

Premier Sports has announced the Copa del Rey will be broadcast live and exclusively on a year two deal beginning this December including the 2020 Copa del Rey final on April 4th 2021 between Real Sociedad and Athletic Club. The announcement adds to the growing football content on Premier Sports, with customers already having access […]

December 15, 2020By Nik Roseveare