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Premier Sports

Premier Sports scores Asia rights to Lions Tour of South Africa

Premier Sports has secured the broadcast rights to the 2021 British & Irish Lions Tour of South Africa where rugby fans can enjoy every match live and exclusive, available in 23 Asian countries. Edinburgh plays host to a pre-Tour game before the Series gets underway when The Lions face World Cup quarter finalists Japan on […]

June 22, 2021

United Rugby Championship on Premier Sports

UK sports broadcaster Premier Sports will show every game live and host more than 100 exclusive rugby fixtures in the new look United Rugby Championship with coverage from every round across five elite rugby nations – Ireland, Italy, Wales, Scotland and South Africa. Premier Sports has also been awarded TV rights for the Republic of Ireland for the first time in […]

June 21, 2021

Premier Sports sponsors Scottish League Cup

The Scottish Professional Football League (SPFL) and broadcaster Premier Sports have announced that the Scottish League Cup will henceforth be known as the Premier Sports Cup for at least the next two seasons. The title sponsorship of the League Cup comes through additional investment from Premier Sports. The announcement also confirms Premier Sports have extended […]

April 27, 2021

Beterbiev v Deines live March 20th on BoxNation

BoxNation and Premier Sports have announced live coverage of the rescheduled fight between Artur Beterbiev (15-0-0) and Adam Deines (19-1-1) for the unified light heavyweight championship of the world, with the WBC & IBF belts on the line. This is the fifth planned date after jumping from September 25th to October 9th, the parties involved […]

March 11, 2021

FreeSports to air Championship League Pool

Matchroom Multi Sport has announced that FreeSports will be the home of Predator Championship League Pool in the UK & Ireland this March 22th to 29th. Broadcasting free to over 20 million homes, as well as online at, FreeSports is available on Freeview as well as to all Sky, Virgin, TalkTalk TV and BT […]

March 10, 2021

FreeSports acquires Afghanistan, Zimbabwe cricket

FreeSports, owned and operated by Premier Sports, has signed a deal with RDA to broadcast all tests, ODIs and T20 fixtures involving Afghanistan and Zimbabwe live on free to air over the next three years. From March 2nd, both sides face one another in two tests which is set to be the first Test match […]

March 1, 2021

Copa del Rey on Premier Sports in UK

Premier Sports has announced the Copa del Rey will be broadcast live and exclusively on a year two deal beginning this December including the 2020 Copa del Rey final on April 4th 2021 between Real Sociedad and Athletic Club. The announcement adds to the growing football content on Premier Sports, with customers already having access […]

December 15, 2020By Nik Roseveare

BoxNation, Premier Sports live coverage of McCallum vs Tishchenko

Premier Sports and BoxNation have announced live and exclusive coverage from Russia this Saturday afternoon as Scotsman John McCallum takes on the biggest fight of his career as he attempts to win the vacant WBO European Cruiserweight title against Evgeny Tishchenko. The 32 year old from Edinburgh is a former international and British Masters champions […]

November 5, 2020

ROI: Premier Sports scores rights to Autumn Nations Cup

Premier Sports has announced 12 live and exclusive Autumn Nations Cup fixtures will be broadcast this November and December in the Republic of Ireland. The inaugural tournament is in place of the usual Autumn internationals series so teams can avoid extended travel due to Covid-19 with eight teams participating – Ireland, England, Scotland, Wales, France, […]

November 4, 2020

Premier Sports readies Asia launch

Premier Sports has acquired rights to the Guinness Six Nations and Autumn Nations Cup and is set to launch in twenty-two Asian countries this weekend. The ‘Premier Player Asia’ will broadcast solely via an OTT platform, similar to the Premier Player that is already in the UK market. The new streaming platform will broadcast the […]

October 21, 2020