Advanced Television

Premier Sports

November 1st UK launch for Viaplay

Viaplay Group will launch its Viaplay streaming service in the UK on November 1st. Potential subscribers will be offered two packages: the Films & Series package focused on Nordic storytelling with Viaplay Originals and curated third-party content, and the Total package that also includes the combined UK sports line-up of Viaplay and pay-TV sports operator […]

October 18, 2022

Viaplay acquires Premier Sports

In a move that accelerates its entry into UK, ahead of the launch of the Viaplay streaming service in the country this autumn, streaming platform operator Viaplay Group is to acquire UK sports streamer and TV channel operator Premier Sports. The transaction values Premier Sports at £30 million (€35.2m) on a cash and debt-free basis. […]

July 21, 2022By Colin Mann

DAZN’s Breeze named Viaplay Head of Sports UK

Viaplay Group has appointed Edward Breeze as SVP and Head of Sports UK. Breeze has held a range of executive positions in the UK sports industry, and in his new role he will lead Viaplay Group’s sports operations in the region. Breeze will join Viaplay Group in October from DAZN, where he is currently EVP […]

July 21, 2022

Viaplay eyes Premier Sports

Nordic streamer Viaplay in reportedly in talks to acquire pay-TV channel Premier Sports as it seeks to bolster its sporting rights ahead of its UK launch later this year. Viaplay is aiming to agree a deal as soon as this month, according to Bloomberg. Premier Sports operates in the UK, where it broadcasts live football […]

July 14, 2022

La Liga, Premier Sports renew UK rights deal

La Liga and Premier Sports have renewed their broadcast partnership in the UK and Ireland for a further three years, with Premier Sports remaining the exclusive rights holder for top flight La Liga Santander in both territories for the 2022/23, 2023/24 and 2024/25 seasons. “We’re pleased to extend our relationship with La Liga until 2025,” […]

June 7, 2022

United Rugby Championship quarter finals live on Premier Sports

Four huge games of rugby featuring the top eight clubs in the United Rugby Championship will be live on Premier Sports this weekend with quarter final drama set to thrill rugby fans from across Northern and Southern hemispheres. It’s a big week of live sports coverage on Premier Sports as alongside this weekend’s top-billing rugby action from […]

June 1, 2022

Premier Sports scores UEFA National Team football package

Premier Sports has been awarded the rights to broadcast UEFA National Team football in the UK from 2022 to 2024 encompassing the UEFA Nations League and European Qualifiers to UEFA Euro 2024. This includes all of Scotland’s fixtures beginning with their UEFA Nations League fixture versus Armenia on June 8th, all of Northern Ireland’s matches […]

May 20, 2022

Premier Sports, WSC Sports highlights partnership

Premier Sports, a subscription based sports broadcaster in the UK and Ireland, and WSC Sports, a global player in AI sports video technology, have partnered to bring automated highlights to the Premier Sports TV channel, OTT channel Premier Player, as well as the Premier Sports channel available on Amazon Prime Video. The relationship currently covers […]

March 29, 2022

NRL on Premier Sports in Asia

Premier Sports has secured the rights  to extensive coverage of the NRL in South East Asia and the Indian sub-continent for 2022. The NRL kick’s off on March 10th and Premier Sports will have 3 live matches and a comprehensive highlights programme from every round. In addition, Premier Sports will broadcast the NRL Finals Series, […]

February 7, 2022

Six Nations on Premier Sports in Asia & MENA

Premier Sports has secured the exclusive rights to the Guinness Six Nations in over 40 territories for their OTT and linear channel services in both the South East Asian and MENA regions. Premier Sports has agreed a three-year partnership with the Six Nations Rugby for the Asian region and a one year agreement for the […]

February 2, 2022