Snap has greenlit its first UK Snap Original, A Fighting Chance with Anthony Joshua which will premiere in 2022, exclusively on Snapchat. This marks the second country outside of the US where Snap is creating original content, with previous releases in India earlier this year. Produced by SBX Studios, the unscripted series will follow the […]

A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]

People who use online video-sharing sites and apps should be better protected from harmful content, as UK comms regulator Ofcom issues new guidance for tech companies. Video sharing platforms (VSPs) are a type of online video service where users can upload and share videos with other members of the public. They allow people to engage […]

To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]

Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges. The study explored […]

Extreme E, the all-electric off-road racing series, has seen its digital footprint grow exponentially since the beginning of 2021, reaching a landmark 100 million video views on its social channels in its mid-season reporting and beating targets set at the beginning of the year. The series saw more than one billion impressions across the social […]

Augmented reality (AR), a popular tool for entertainment, is expected to one day replace smartphones, according to GlobalData. The data and analytics company notes that within the next ten years, AR will be a $152 billion (€128.1bn) industry – a huge 22-fold growth. With metaverse megatheme looming and the tech’s part to play in the […]

Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]

Snapchat users in the US can, effective immediately, watch select episodes of HBO Max programming virtually alongside their friends for free through Snap Minis, Snap’s platform for shared experiences on Snapchat, including the first episode of the new Max Original, Gossip Girl. The HBO Max Mini launches instantly in Snapchat with no installation required, offers […]

Channel 4 and Snap have announced a new two-year deal to bring more than 1,000 episodes of the broadcaster’s shows to the social media platform. The deal extends last year’s partnership which saw over 300 short form edits of Channel 4 content air on Snapchat’s Discover platform; Channel 4’s portfolio of shows reached 44 million […]