Advanced Television

snapchat

Mediapro, SnapChat content deal

Mediapro, the Spanish multimedia group, and Snapchat, the social media platform, have announced an agreement to bring sports and entertainment content to millions of young millennials and members of Generation Z. Thanks to the partnership, Snapchat users in Spain will be able to use the Stories feature on the app’s Discover tab to follow sports […]

August 19, 2022

WWE names Stimmel SVP & Head of Global Sales & Partnerships

WWE has announced the appointment of Craig Stimmel as Senior Vice President and Head of Global Sales & Partnerships. Stimmel, who previously held leadership roles across Snapchat, Procter and Gamble and NCR, will report to WWE Chairwoman & co-CEO Stephanie McMahon and WWE co-CEO Nick Khan. As head of WWE’s Global Sales & Partnerships division, […]

August 2, 2022

Snapchat, COPA90 partner on Women’s Euro 2022 content

Snap has announced a content partnership with COPA90 to host a new show called Goals Talk. Snapchatters will be able to watch videos about the UEFA Women’s Euro 2022, including behind-the-scenes stories from the tournament, content from COPA90’s Creator Community and stories about Women’s Football. Snapchat reaches more than 90 per cent of 13-24 year […]

July 26, 2022

Snapchat adds users, but shares slump

Snap, owner of Snapchat, has announced that daily active users of its social media sharing app increased by 18 per cent year-on-year in its Q2 to 347 million. However, revenue increased 13 per cent year-over-year to $1.11 billion (€1.09bn), missing expectations. Net loss was $422 million, compared to $152 million in the prior year. Snap […]

July 22, 2022

ITV content on Snapchat

Snap has agreed a deal with ITV to host made-for-mobile, short-form content from some of ITV’s most popular content on Snapchat. Users of the social media sharing app will be able to watch clips from the FIFA World Cup 2022, Love Island and I’m a Celebrity… Get Me Out of Here! through Snapchat Discover. Snapchat’s […]

June 14, 2022

Report: Digital advertising up 35% in 2021

As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]

April 13, 2022

Forecast: TikTok revenues to surpass Twitter/Snapchat combined

TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]

April 11, 2022

Virgin Media O2 launches Volt campaign

Virgin Media O2 has launched a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for the next five weeks across multiple touchpoints, the campaign aims to demonstrate how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity. ‘Volt,’ the […]

April 8, 2022

TalkTV launches April 25

TalkTV, the news channel from Rupert Murdoch’s News UK, will launch on linear TV platforms Sky, Virgin Media, Freeview and Freesat on April 25th. TalkTV will also be streamed via Amazon Fire TV, Apple TV, Samsung TV Plus and on YouTube, as well as via the Talk.TV website and TalkTV iOS and Android apps, and […]

March 28, 2022

Little Dot Studios appoints two agency sales heads

Digital content agency and media network Little Dot Studios (an All3Media company) has appointed Sarah McKelvey and Emma Gronow to Head of Agency Sales, UK and Head of Agency Sales, ANZ respectively, following a period of accelerated growth. Reporting to Chief Sales Officer & MD, International, Wayne Davison, McKelvey and Gronow will be responsible for […]

January 25, 2022