Snap has agreed a deal with ITV to host made-for-mobile, short-form content from some of ITV’s most popular content on Snapchat. Users of the social media sharing app will be able to watch clips from the FIFA World Cup 2022, Love Island and I’m a Celebrity… Get Me Out of Here! through Snapchat Discover. Snapchat’s […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]
Virgin Media O2 has launched a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for the next five weeks across multiple touchpoints, the campaign aims to demonstrate how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity. ‘Volt,’ the […]
TalkTV, the news channel from Rupert Murdoch’s News UK, will launch on linear TV platforms Sky, Virgin Media, Freeview and Freesat on April 25th. TalkTV will also be streamed via Amazon Fire TV, Apple TV, Samsung TV Plus and on YouTube, as well as via the Talk.TV website and TalkTV iOS and Android apps, and […]
Digital content agency and media network Little Dot Studios (an All3Media company) has appointed Sarah McKelvey and Emma Gronow to Head of Agency Sales, UK and Head of Agency Sales, ANZ respectively, following a period of accelerated growth. Reporting to Chief Sales Officer & MD, International, Wayne Davison, McKelvey and Gronow will be responsible for […]
VidMob, the platform for Intelligent Creative, has released research that shows how the direction of model’s eye gaze in the first few seconds of a video ad can significantly impact performance metrics, but can differ greatly based on context. VidMob applied proprietary AI technology to detect the specific direction of eye gaze and its relationship […]
In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]
Snap has greenlit its first UK Snap Original, A Fighting Chance with Anthony Joshua which will premiere in 2022, exclusively on Snapchat. This marks the second country outside of the US where Snap is creating original content, with previous releases in India earlier this year. Produced by SBX Studios, the unscripted series will follow the […]
A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]