AccuWeather NOW, the video streaming product from AccuWeather, hasy announced it is joining STIRR’s roster of over 100 channels, meeting an increasing demand for streaming weather and climate news content. STIRR’s audience of over 7.3 million users can now access AccuWeather’s forecasts as well as 24/7, continuous daily programming, dedicated to all things weather. This […]

Ghostbusters: Afterlife has seen the best reception among Twitter users than any other franchise film to date, according to a study by Mobile Wins. The study included a Twitter Sentiment Analysis, which pulls together all Tweets referencing a franchise film across the last decade, and assigns a positivity/negativity score to each. Ghostbusters: Afterlife has seen […]

Molten, an enterprise cloud platform built from the ground up, has raised $7 million (€6m) in total seed funding, with investments from top Hollywood and tech luminaries as well as venture firms to help the company further develop its solution and operations. The seed round was led by Abstract Ventures; with participation from Ashton Kutcher, […]

As Netflix Co-CEO Ted Sarandos hinted would be the case last month, South Korean drama Squid Game has become the most watched debut show on Netflix. The streaming service confirmed the news on Twitter, saying: “Squid Game has officially reached 111 million fans — making it our biggest series launch ever!” The record was previously […]

Elon Musk announced last week that it would widen its sales efforts in the US for its Starlink broadband-by-satellite service. The news coincided with an updated valuation for SpaceX – the parent company for Starlink – of just over $100 billion. The valuation means that SpaceX is now the second-most valuable private company on the […]

Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social  When asked if […]

WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]

Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings point to more seismic shifts in what American eyes and ears are tuning into in 2021. For brands trying to navigate the second coming of the ‘Roaring 20s’, a digital ad spend boom, and a general fatigue for […]

To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]

Elon Musk, in one of his regular Tweets, says that the Starlink initial beta broadband-by-satellite test stage will end in October. This early adopter test-stage has more than 100,000 users spread over 17 countries. SpaceX has launched almost 1,800 Starlink satellites into orbit and well over 1600 are fully working. Musk’s Tweet suggests that a […]