Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]
TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer). The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the No. 3 worldwide social platform behind Facebook and Instagram. There will be […]
To expand the social media capabilities of Adobe’s creative tools, the company has entered into an agreement to acquire ContentCal, a social media and content marketing solution. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Based in London, the company has built a strong customer base, from individuals and small […]
Up until now all of Elon Musk’s efforts related to SpaceX’s huge Starship rocket have been focussed on its headquarters base in South Texas at the Gulf coastal Boca Chica village, near Brownsville. But Musk’s team have now started pouring concrete at Launch Complex 39A at NASA’s Kennedy Space Centre part of the Cape Canaveral […]
Elon Musk’s SpaceX team postponed the planned December 1st launch of another batch of Starlink satellites for 24-hours until around 6pm (Florida time) on December 2nd. However, Musk was again Tweeting over his concerns about raising more capital and the potential risk of failure. “If a severe global recession were to dry up capital availability […]
In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]
Discovery has announced the commission of Johnny vs Amber, a two-episode documentary that tells the story of the breakdown of their relationship and how it became the celebrity court case of the decade. This double bill produced by Optomen tells this international cover story from two polarised perspectives. Depp’s film will portray that he found […]
The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]
The Premier League is the most-watched sports league in the world, with a potential TV audience of 4.7 billion people, but which teams are capturing the public’s attention the most and who has the happiest fans? Currys PC World explored the world of the online football fandom to reveal which Premier League teams and players are fan favourites, and which are the target of the most ridicule. The most […]
ViacomCBS and Twitter have confirmed a multi-year global agreement to deliver premium digital content around ViacomCBS’s biggest live events, hit shows and iconic franchises from the company’s portfolio of entertainment, news and sports brands, including BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and […]