Advanced Television

warner bros discovery

TV majors partner for ad measurement ‘currency’

Advanced advertising company OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros Discovery and the VAB have formed a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 […]

January 10, 2023

Videoamp, WBD audience measurement deal

Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]

January 4, 2023

Forecast: Content investment growth slumps in 2023

Ampere Analysis expects global content expenditure to increase by just 2 per cent year-on-year – the lowest growth in over a decade (excluding the pandemic slump of 2020). This is in stark contrast to 2022 during which global content spend is projected to have grown by 6 per cent to $238 billion (€230bn), driven primarily […]

January 3, 2023By Colin Mann

BBC acquires two new WBD shows

The BBC has acquired two new shows – Search Party and Our Flag Means Death – from Warner Bros Discovery International Television Distribution that will stream on iPlayer in early 2023. Sue Deeks, Head of Programme Acquisition, commented: “Search Party is a deliciously dark and quirky comedy thriller; Our Flag Means Death is a wonderfully […]

December 7, 2022By Nik Roseveare

WBD announces Western Pacific leadership roles

Warner Bros Discovery (WBD) has announced two key leadership roles in its Western Pacific business, reporting to James Gibbons, President & Managing Director, Western Pacific, WBD, and effective immediately. Gillian Zhao is appointed President, China. Zhao has more than 20 years’ experience across entertainment and high-tech sectors. A veteran with strong influence in the Chinese […]

November 24, 2022

ITVX adds WBD content

ITV has announced an agreement with Warner Bros Discovery International Television Distribution to bring a raft of US TV series to the ITVX streaming platform in the UK. Content launching on ITVX in late 2022 and early 2023 includes two DC dramas: Arrow, starring Stephen Amell (pictured) as the vigilante superhero, and all five seasons […]

November 23, 2022By Nik Roseveare

AVIA: Content and consumer focus key for growth

The annual marquee event of the Asian video industry, the Asia Video Summit, returned in full swing last week, hosting over 300 delegates in person and online as a hybrid conference, amidst a time of immense innovation and disruption in the video industry. The Summit opened with clear views from industry stalwarts, Henry Tan, Group […]

November 7, 2022

WBD nears 95m DTC subs in Q3

Warner Bros Discovery has reported financial results for the quarter ended September 30th 2022. David Zaslav, President and Chief Executive Officer of Warner Bros Discovery, commented: “At Warner Bros Discovery, we have one of the strongest portfolio of assets and IP across sports, news, and entertainment, and the best leadership team in media executing against the […]

November 4, 2022

WBD to deliver season-long coverage of winter sports

Viewers across Europe will be able to watch the best that winter sports has to offer with every major World Cup and World Championships event (exc Switzerland) during the 2022-23 season available to watch across the Warner Bros Discovery Sports network. Up to 600 races and 3,500 hours of winter sports action will be available […]

October 20, 2022

BT: Sports JV will reduce revenue

BT has suggested that the formation of the sports joint venture between BT Sport and Eurosport UK will reduce reported BT Group revenue for FY23 by c.£300 million (€345m) to £350 million. In a regulatory filing, BT says that on a pro forma basis, it continues to expect sustainable revenue growth for FY23 and beyond. […]

October 18, 2022By Colin Mann