Italian broadcasting group Mediaset is expecting to earn over €100 million in advertising revenues from its football coverage, reports daily Il Sole 24 Ore. During a meeting with journalists, CEO Pier Silvio Berlusconi said that the 2020 budget closed “much above expectations”, while the one for 2021 “will be excellent”. He added that “ratings are […]
Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]
Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]
Smart AdServer, the independent ad monetisation platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide media solutions to buyers and bring a new exclusive monetisation channel to media publishers. The combined group will benefit from cookie free contextual targeting capabilities […]
VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns. The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live […]
Production and marketing solutions company CLICKON has shared survey data which shows that over two-thirds of leaders in advertising, across the UK (72 per cent) and US (67 per cent), considered sustainable advertising to be important to their business. Only 10 per cent of UK respondents claimed their brand does not have any carbon neutral […]
MediaMath, the independent advertising technology company for brands and agencies, has announced a collaboration for ad tech with Airtel, an Indian communications solutions provider. MediaMath says the partnership demonstrates its commitment to its expanded footprint in India through partnerships with best-in-class providers, following recently announced collaborations with Disney Hotstar and Flipkart. “With Airtel Ads, we […]
Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported […]
Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]
Video software and data insights platform JW Player has raised $100 million in Series E funding from LLR Partners. The latest investment comes on the heels of record video streaming growth and strong profitability during the previous 12 months. With this financing, JW Player will accelerate product innovation to meet the rapidly changing demands of […]