Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]

FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]

Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]

The Monster Jam channel is now live on Pluto TV in the UK, US, Canada, France, Spain, Italy and the Nordics with planned launches in Latin America and Brazil later this year. Viewers will be able to relive Monster Jam World Finals II and III, where Tom Meents swept both the Racing and Freestyle competitions, […]

LaLiga has become the first football league in the world to reach 10 million subscribers on YouTube, thereby earning LaLiga the distinction of Diamond Play Button, which the platform rewards when a client reaches the ten million subscribers mark. LaLiga’s YouTube channel has accumulated more than 3,000 million views. In the Sports category, only 19 […]

In the ever-evolving landscape of streaming media, niche content has emerged as a dominant force, reshaping the way audiences consume entertainment and presenting lucrative opportunities for content owners and creators. Free Ad-Supported TV – or FAST – offers specialised programming tailored to specific interests and demographics, which are rapidly seeing increased viewership from audiences who […]

Roku, the TV streaming platform , has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans in the US can find NBA games, highlights, documentaries, original series, and more. The Roku Channel is the inaugural partner of the […]

Content data specialist Gracenote has expanded its FAST Programme to the US helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, US-based content owners can distribute their TV programmes and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetisable. First […]

KC Global Media has launched its leading Japanese anime channel, Animax, onto regional OTT TV and streaming service provider, Samsung TV Plus, in India – making it the third streaming platform after Amazon Prime and JioTV to offer Animax to its viewers in the country. With its soft launch in December, anime fans can now […]