Advanced Television

OTT

InnovidXP cross-platform TV measurement solution

Advertising delivery, personalisation and measurement specialist Innovid has launched its TV measurement platform for converged TV – InnovidXP – which it says demonstrates the company’s  commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalisation. Driven by over one billion TV impressions processed daily and delivered […]

June 15, 2022

Katz, MadHive launch CTV marketplace for political ads

MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]

June 15, 2022

Ad industry unites on streaming standards

GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]

June 14, 2022

Disney+ ramps up LG TV rollout

The Disney+ app is now available on compatible LG TVs in over forty new countries and territories across Africa, Europe and the Middle East. More LG TV owners can now access movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, as long as their TV runs webOS from 2017 or later. […]

June 14, 2022

VIZIO adds LAVA streaming service

Star Media has announced that its streaming service, LAVA, is now available on VIZIO TVs. VIZIO users now have round-the-clock access to movies and TV series on LAVA including Detective Anna, The Dawns Here Are Quiet, Ancestral Land, The Romanovs, Mata Hari. LAVA is a streaming service targeted at Russian-speaking audiences. It offers access to […]

June 14, 2022

Shahid deploys ThinkAnalytics

Personalised recommendations and hyper-targeted advertising platform ThinkAnalytics has confirmed that MBC GROUP streaming service Shahid is deploying the Think360 personalised content discovery and viewer engagement platform. Shahid will go live with Think360 in the summer of 2022, with support for Arabic, English, and French languages. It will support Shahid’s customer acquisition and content monetisation goals […]

June 14, 2022

Spain: Over 27m watch connected TV

Over 27 million Spaniards have access to TV content through a connected TV, representing 82 per cent of all local Internet users from 16 to 75 years old in the country, according to the Estudio de la Televisión Conectada 2022 report by IAB Spain. Six out of ten Internet users watch TV through a Smart […]

June 13, 2022From David Del Valle in Madrid

Scotland: Illegal streaming arrest

Police Scotland has made an arrest following an operation to tackle illegal television streaming. Officers executed a search warrant at a property in Millennium Court Glasgow and seized a number of items in relation to copyright crime. A 49 year-old man was arrested and charged with offences under the Copyright, Designs and Patents Act 1988.  […]

June 13, 2022By Colin Mann

Report: The optimal TV/streaming ad balance

The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said […]

June 10, 2022

Italy: DAZN changes policy to tackle account sharing

Sports streaming service DAZN has announced changes to its pricing policy in Italy from September in an attempt to boost revenues and curb account sharing. The price of the Standard subscription will go up from €19.99 to €29.99 per month, a price that enables simultaneous access via two devices from the same home IP address. […]

June 10, 2022From Branislav Pekic in Rome