Attest, a consumer research platform for global brands, has released the findings from its first Quarterly UK & US Media Consumption Tracker. It provides continuous insights into how consumers’ habits across television, audio, news and social media continue to evolve in both countries. US: TV & Streaming Trends  Despite Netflix reporting a loss in US […]

Audience measurement specialist Nielsen has been selected to participate in TikTok’s Media Mix Modelling programme, which brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform. Nielsen and TikTok have worked […]

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

Next-generation media company Candle Media is acquiring purpose-driven, social storytelling company ATTN:. Candle will help provide scale, capital and expertise to accelerate ATTN:’s growth as it continues to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their publishing, brand studio, creative strategy and […]

Netgem, the digital entertainment platform, is now offering customers in France the ability to watch TikTok videos on Netgem TV. Accessible directly from the TV via a QR code, users can pair their mobile TikTok account with their TV in just a few clicks. Then they can enjoy an optimal and personalised entertainment experience. Sylvain […]

Data from TikTok shows that the video-sharing service and TV have a symbiotic relationship and, for marketers, strategies that use both in a complementary fashion will boost key brand metrics. TikTok notes there is a greater lift in both attention and recall metrics when marketers follow TV campaigns with content on TikTok – perhaps because, […]

Almost a quarter (24 per cent) of grandparents want to learn how to use TikTok as a way of bonding with their grandchildren, according to research from connectivity provider TalkTalk. The video social media app has exploded in popularity in recent years and now boasts close to nine million active users in the UK. The […]

Millions of Brits are leaving themselves open to being scammed by sharing their passwords with online criminals on social media, according to a study from connectivity provider TalkTalk. The study reveals that 43 per cent of Brits say they use personal information such as birthdays, family or pet names when setting passwords. Millions admitted to […]

To help brands be on the pulse of entertainment and culture on TikTok, the video sharing app is introducing TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the ‘For You’ Feed. TikTok Pulse is designed to give brands the tools and controls to be […]

The UK House of Commons Digital, Culture, Media and Sport Committee has invited Elon Musk to discuss his proposed acquisition of Twitter. “At a time when social media companies face the prospect of tighter regulations around the world, we’re keen to learn more about how Mr Musk will balance his clear commitment to free speech […]