Advanced Television

Research: 1 in 7 OTT homes ‘borrowing’ accounts

June 5, 2020

Research from Ampere Analysis has revealed that one in seven online video households worldwide are ‘borrowing’ an account. Ampere defines an account borrower as anyone who says they are using a login for a subscription online video platform from someone outside of their household to access a service.

Borrowed services might include mainstream TV and

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