Advanced Television

Study reveals most-visited websites

June 10, 2021

Following the revelation by communications regulator Ofcom that the UK is online more than any other European nation, web technology provider has updated its findings on the busiest websites; from search engines to social media platforms, news sites to entertainment and everything in between.

Unsurprisingly, Google is crowned the world’s busiest website. In just one hour, Google receives 127,983,631 visits on average; that’s the equivalent of the population of London 14.2 times over!

Social media platforms YouTube, Facebook and Twitter also make the top five, whilst Chinese search engine comes in at number four. In one week alone, Baidu receives 1,506,361,111 visits, just over the population of China.

Whilst our need for acquiring knowledge, connecting with others, and sharing information is a common motivation for our Internet usage, there are other reasons we choose to hang out online, suggests – adult entertainment. It seems people are bypassing the Netflix and heading straight for the chill as pornography websites receive more traffic than both and Netflix!

The top 20 busiest websites are:

Rank Sector Company name Average monthly visitors
1 Search engines Google 86,005,000,000
2 Social media YouTube 32,692,269,844
3 Social media Facebook 25,161,666,667
4 Search engines 6,025,444,444
5 Social media Twitter 5,857,444,444
6 Social media Instagram 5,337,777,778
7 News and media Yahoo! 3,680,333,333
8 Pornography 3,367,444,444
9 Search engines 3,243,333,333
10 Pornography Pornhub 3,172,666,667
11 Pornography 2,783,000,000
12 Ecommerce 2,583,333,333
13 Social media WhatsApp 2,490,777,778
14 Video / streaming Netflix 2,473,666,667
15 Technology – email 2,362,777,778
16 News and media 2,300,000,000
17 Technology – social networking 1,777,444,444
18 Search engines 1,615,555,556
19 Social news / entertainment 1,550,888,889
20 Technology 1,440,111,111

When it comes to ecommerce, Amazon dominates with three of its websites making the top ten in its category. Meanwhile, online payments website PayPal tops the finance top ten, whilst American department store comes in at number one for Fashion, closely followed by H&M and Nike.

For food, recipe sharing platforms Cookpad and Allrecipes and restaurant review site Tablelog take the top three spots, whilst British supermarkets Tesco, ASDA and Sainsburys all make the foodie top ten.

Travel websites,, Airbnb, Uber and Expedia make the travel top five. However, because of the outbreak of the coronavirus and the subsequent lockdowns many countries faced – and still face – these travel websites lost a significant number of traffic, whilst other sectors such as search engines, social media, ecommerce and pornography have all enjoyed a surge in traffic.


Categories: App, Articles, Consumer Behaviour, Content, Markets, OTT, OTT, Research, Social Media

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