Ampersand automates addressable TV functionality
Advertising sales company Ampersand is introducing an automated addressable TV functionality to streamline workflow between buyers and sellers within its footprint. Fuelled by aggregated data, and with a commitment to protecting personal information, this enhancement automates the planning of addressable campaigns across Ampersand’s supply partners, including Charter Communications, Comcast, Cox, Altice and Verizon, which represent […]