Civolution’s Teletrax, a provider of real time analytics and TV synced ads, will offer TV-synced contextual multi-screen advertising during Super Bowl XLIX on February 1st. Teletrax’s live event triggers solution allows advertisers to programmatically place digital and contextually relevant advertisements simultaneously when there is a touchdown, field goal, turnover, unsportsmanlike conduct or any other marquee […]
NBCUniversal says it can use data to find commercials in its inventory that will target consumers with less waste and help clients achieve their marketing goals. It calls the capability Audience Targeting Platform and says it has begun talking with clients about media buys beginning in the fourth quarter of 2015. The scheme will begin […]
Research firm Nielsen has carried out an in-depth study of the effects of Twitter activity around new shows in an attempt better to inform ad agencies and broadcasters of likely success. Following the autumn 2014 premiere season, Nielsen evaluated how
Despite a more cautious outlook, the period 2014-2015 will be the strongest consecutive growth years for UK adspend this century and reflects a sector significantly outperforming the wider economy. UK advertising’s forecasts have been revised
BT has been hit by a ruling from the Advertising Standards Authority (ASA) over an ad for its BT Sport pay-TV channels after Sky complained it had unclear information about a rise in cost. The ad, which ran on the BT Sport website, included an offer for free access to BT Sport via the Sky […]
UKTV grew its share of the British TV advertising market to a record 9 per cent in 2014, following increased investment in content and record viewer numbers coming to the network this Christmas. Official BARB data shows that the media company – an independent joint venture between BBC Worldwide and Scripps Network Interactive – celebrated […]
Strong growth in mobile advertising spend, increasing momentum in the mobile payments sector, and the rising influence of Asian companies on the global mobile media landscape are among over ten predictions highlighted in a report from Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem Opportunities (AEO) services. The report highlights the key trends that […]
YouView has launched a new marketing campaign highlighting the breadth and choice of TV programmes and films now available on the service. The ‘Unwrap box sets all year long’ creative demonstrates YouView’s market-leading offering of on demand players, including recent additions Netflix, Quest OD from Discovery and the re-launched UKTV Play. Alongside new BBC iPlayer, […]
According to findings from online and mobile video platform and player technology specialist JW Player, one in seven people on the planet and one in three people in the US and Europe watch online video content delivered by it each month. These findings are among the results of the first quarterly JW Trends in Online […]
ITV could generate as much as £6 million (€7.58m) in ad revenue from The X Factor final this weekend. It’s reported ITV is asking brands that wanted to advertise during the two final shows this weekend to pay a premium of up to 40 per cent on its normal prices during the rest of the […]