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50% YouTube ads are skippable

50% YouTube ads are skippable

Up to 50 per cent of all video ads served on YouTube are now skippable says the company. YouTube introduced the skippable format, In-stream, last December as the first of…

Coronation Street first product placement

Coronation Street first product placement

Product placement has come to Coronation Street after ITV signed a deal with the Nationwide Building Society that will see one of its branded cash machines set up in the…

Online video ads beat TV for ROI

Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research,…

Ad crisis hastens Spain’s TV shake-out

Ad crisis hastens Spain’s TV shake-out

The free-fall of TV advertising revenues is speeding up the reorganisation of the Spanish TV market, with a second consolidation process now under way in the commercial TV sector, a…

Google steps up video ads

Google steps up video ads

Google is fully releasing its DoubleClick for Publishers (DFP) Video ad serving tools after a year of beta testing. It considers small business an untapped market for local video advertising…

Digital video advertising benefits from multi-platform approach

Smartclip has released findings from its annual industry research into the uptake of digital video advertising. The research shows that marketers are waking up to the opportunities presented by digital…

Tablet, smartphone users ignore TV ads

People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the…

ESPN Goals scores 1m UK downloads

ESPN Goals scores 1m UK downloads

ESPN Goals, the free mobile app which brings UK fans action and goals from every Barclays Premier League football match within just minutes of it taking place, notched up its…

TVN launches branded content offering

Media and technology company The Video Network (TVN) has announced the launch of its Internet TV branded content offering called TVN Programming, creating a new strand of sponsorship opportunities for…

TV ads deliver most profit

Amid gloomy economic forecasts, a new study from Ebiquity by Thinkbox has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising created the…