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YuMe enters European market

YuMe enters European market

YuMe, the relevant video advertising technology company, has confirmed the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video…

Research: Ad-supported content discovery worth $2.4bn by 2015

Web-enabled devices have become a key growth segment for the global consumer electronics industry. So-called “smart” devices connected to the Internet create opportunities for advertisers to catch consumer attention while…

SeaChange, This Technology deliver joint ad solution

SeaChange International has expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for advertising insertion. The joint…

Cadbury all platform deal with ITV

Cadbury all platform deal with ITV

Cadbury is partnering with ITV for a cross-platform sponsorship of gameshow Minute To Win it. The partnership will include ITV2 branding on Spots v Stripes digital activities and at events,…

UKTV product placement deal

UKTV product placement deal

UKTV, owner of channels including Gold and Dave, has made its first product placement deal in a multi-layered package with the owner of Friends Reunited that includes co-funding a new…

Spain: TV ad revenue free fall, DTT channels fail

The Spanish TV ad market is freefalling with a drop of around 20 per cent in May and TV broadcasters, above all small DTT channels, taking the worst of it.…

IPL online up 30%

IPL online up 30%

Season four of the IPL T20 cricket tournament saw a 31 per cent jump in online viewership, indicating growth and acceptance of online streaming for live sporting events in India…

Global TV advertising – bumper 2012

Forecasts from Informa Telecoms & Media show that global net TV advertising revenues are expected to climb by 3.8 per cent in 2011 to $149 billion. This follows a 10.3…

Audi goes 3D for Champions League final

German car manufacturer Audi is launching a 3D commercial starring two-time Le Mans winner Allan McNish  – marking the first time the company has gone 3D. The two and half…

WWE appoints Web TV to monetise

WWE appoints Web TV to monetise

World Wrestling Entertainment has appointed video ad network Web TV Enterprise to monetise its UK online video content. The exclusive deal is aimed at increasing the reach of the entertainment…