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Thinkbox dual screen ‘spy’ study

Thinkbox announced that it has appointed COG Research, the award-winning brand and communication insight specialist, to undertake a major new ethnographic study designed to help advertisers and agencies understand the…

Nielsen, GroupM cross-platform ad-measurement tool

GroupM and Nielsen have formed a partnership to create a new measurement service that will integrate media planning and measurement across television and the Internet. The goal is to overcome…

SeaChange rolls out on-demand ads for Rogers

SeaChange International has announced that Rogers Communications is dynamically inserting advertisements into Rogers On Demand programme streams during mid-roll breaks, achieving what it claims is a first among television operators…

Spain’s TV ad market down 9.5%

2011 was a bad year for Spain’s TV channels in terms of ad revenues. The TV ad market fell by 9.5 per cent to €2,237.2 million against €2,471.9 million the…

Global ad-spend to increase 4.9% in 2012

Following 3.8 per cent growth in 2011, global advertising spending is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to Strategy Analytics. Although total UK…

Integrated video content and ad service from Adobe

Digital content technologist Adobe has unveiled what it is claiming as the industry’s first fully integrated video technology platform, codenamed Project Primetime, to enable smooth, TV-like experiences for ad-supported videos…

ASA bans “misleading” Sky Anytime+ ad

ASA bans “misleading” Sky Anytime+ ad

The UK advertising regulator has banned a TV ad by BSkyB aimed at users of its Anytime+ service after almost 100 complaints claimed it was misleading and unfair because Sky…

Online video advertising outstrips viewing

Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad…

UK debuts TV ad for dogs

UK debuts TV ad for dogs

The first ever commercial aimed at dogs has been created for UK television. The advert features high-frequency noises (above 17’000Hz) that can only be heard by canine ears. The advert,…

Neilsen: Tablets better than phones for advertising

Neilsen: Tablets better than phones for advertising

Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40…