Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns and is intended to assist advertisers with compliance with global initiatives such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer […]
Ad company Xandr is the the next candidate for reducing AT&T’s $150 billion+ debt, according to Reuters. Xandr came out of AT&T’s $1.6 billion acquisition of ad tech firm AppNexus in 2018. It is meant to give advertisers targeting through AT&T consumer data across phone, Internet and TV services. AT&T spent $135 billion including the […]
ITV Commercial have welcomed over 30 new brands to TV advertising since the lockdown began, with advertisers eager to take advantage of flexible deadlines and payment terms. Advertising campaigns have been booked across linear and VoD platforms for brands including beverage company Fevertree, women’s fertility app Peanut, meal delivery service Parsley Box, cancer healthcare service […]
BT is kicking off its 2020/21 season launch campaign with a host of notable football names featuring in its television advert, which it says showcases “the breadth of content and flexibility available to customers on BT TV”. BT TV is the only place where fans will be able to switch seamlessly between BT Sport, Sky […]
AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, has announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access […]
Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 2,562 UK and US consumers in July 2020 for this study. CTV consumption is on
Next year’s rescheduled Tokyo Paralympics, which run shortly after the main Olympic Games, are already in trouble. According to a report from Japan’s public broadcaster NHK, the Paralympics are losing sponsor support. While the games were postponed because of the Coronavirus, it is also the virus which has hurt the potential sponsors. NHK says it […]
Findings from video advertising platform Unruly suggest that Connected TV (CTV) advertising performs better than linear TV across key indicators. The company’s research investigates consumer attitudes
Premium digital technology company PubMatic has announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71 per cent over Q2 2019, and was also 8 per cent higher than Q1 2020. While mobile advertising decreased […]
Virgin Media Ireland has launched a significant integrated marketing campaign to coincide with the arrival of their 1Gb broadband speed offering across their entire network. The campaign, entitled ‘Speed Obsessed’ was created by Publicis and will run for seven weeks up across all national radio broadcasters including 2FM, Today FM, Newstalk, FM104, Red FM, KFM, […]