Total value of three emerging categories of products – augmented and virtual reality headsets, smart home devices, and wearables – is expected to reach $369.6 billion (€318bn) by the end of this calendar year and swell to $524.9 billion by the end of 2025 according to data from International Data Corporation (IDC). Collectively, these products […]
ABI Research reports that 2020 both accelerated and severely hampered the Virtual Reality (VR) market, and those impacts continue in 2021. Consumer interest in VR grew significantly, while the bubble created around location-based VR—once a significant portion of the total VR market—is now bursting. Interest is slowly returning for public usage in arcades and other […]
Augmented reality (AR), a popular tool for entertainment, is expected to one day replace smartphones, according to GlobalData. The data and analytics company notes that within the next ten years, AR will be a $152 billion (€128.1bn) industry – a huge 22-fold growth. With metaverse megatheme looming and the tech’s part to play in the […]
ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies such as 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories […]
Agora, a platform for real-time engagement APIs, has released research on Gen Z preferences for real-time engagement technologies. Real-time engagement refers to digital experiences that are interactive, collaborative and shared, through technology like live video, live audio and extended reality (AR and VR). For its research, Agora commissioned a survey of over 1,000 US-based Gen […]
The VR adult content market will grow from $716 million (€610.2m) in 2021 to $19 billion in 2026 – representing 22 per cent of the global digital adult content value – predicts a report by Juniper Research. The report says that subscription services will generate revenue from VR content and will benefit from the expected […]
Rapid acceleration in innovation in virtual and augmented reality (VAR) space is quickly bridging the digital and physical worlds to deliver tangible and significant applications across diverse industries. GlobalData, a data and analytics company, identifies VAR as a leading innovation driven technology and has picked top startups in VAR space with high probability of becoming […]
Augmented reality (AR) has replaced artificial intelligence (AI) as the most disruptive emerging technology, according to a survey by GlobalData, a data and analytics company. GlobalData’s latest report, Emerging Technology Sentiment Analysis Q2 2021, reveals that 70 per cent of industry professionals surveyed stated that AR would disrupt their industry most out of a selection […]
Personalised smart services specialist Plume has released data and insights into smart home trends resulting from increases in the number of devices, types of devices, hours used and data used across smart homes. This comes as it surpasses what it says is a major milestone: more than 1 billion unique client devices have been managed […]
Pixotope, the mixed reality solution for live media production, has appointed Sam Leadsom as its VP for Global Business Development in Sports. The strategic appointment outsets the company’s new vertical focused on sports, showcasing its continued efforts to deliver virtual production solutions for global broadcast sports. A senior executive with 30 years’ experience in delivering […]