Advanced Television

Research

Report: UK PM briefings doubling data traffic

A huge volume of people have been using mobiles to tune into UK Prime Minister Boris Johnson’s daily Covid-19 briefings on the BBC at 5pm, with data consumption on mobile network EE more than doubling during the briefings. When  the Premier set the most stringent measures to date at 8.30pm on Monday 23rd, traffic on […]

March 30, 2020

Italy: 413 TV channels available

Italians were able to receive 413 TV channels at the end of 2019 on the main distribution platforms, of which 347 produced by broadcasters based in Italy (126 on DTT and 286 on satellite). The figures come from the latest ConfindustriaTV report on the state of the Italian TV sector. Among the 347 national TV […]

March 27, 2020From Branislav Pekic in Rome

NHS applause sets Virgin traffic record

Over the past two weeks, data use on the Virgin Media network has increased as millions more customers have stayed at home. At the start of the coronavirus pandemic, network traffic increased day by day as more and more people began to work from home. Traffic grew significantly on March 24th, the first day of […]

March 27, 2020

Forecast: V-shaped recovery for US ad market

In the unprecedented situation created by the Coronavirus outbreak and the economic downturn, Magna, the intelligence and investment strategist, is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. Magna now expects media suppliers’ total linear ad sales to decline by -12 per cent (-20 per cent in the first half, […]

March 27, 2020

Research: FTA viewing in US broadband homes up

Consumer research from Parks Associates finds that 25 per cent of US broadband households use an antenna to watch local broadcast TV channels, up from 15 per cent in 2018. The 360 Deep Dive: Today’s Broadcast TV report also shows that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional […]

March 27, 2020

Forecast: Coronavirus to boost global SVoD subs by 5%

Strategy Analytics has published its latest forecast for SVoD services. The forecast took account of the expected impact of the Coronavirus pandemic, and although the longer term impact clearly remains uncertain, early evidence suggests that a boost to SVoD usage globally can be expected. As a result the forecast for global subscriptions was increased by […]

March 26, 2020

Report: Disney+ 5m European downloads on day 1

The Disney+ SVoD platform attracted 5 million downloads in one day when it launched on March 24th in seven new European markets – Austria, Germany, Ireland, Italy, Spain, Switzerland and the UK – according to estimates from app insights specialist App Annie. With many Europeans on lockdown at home, many with children looking to be […]

March 26, 2020

Kantar: “Keep advertising!”

Kantar has launched its Covid-19 barometer that looks at the impact of the pandemic on media habits and the attitudes of 25,000 people across 30 different countries. The research uncovered the following findings: There is very little expectation that brands should stop advertising with only 8 per cent of respondents identifying it as a priority […]

March 26, 2020

Research: US cable news consumption up 73% YoY

Research from Comscore finds that in the midst of the Covid-19 pandemic, Americans see television as a vital resource. An analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide uncovered several key trends to watch: Viewing of cable news networks increased 73 per cent vs. the same week […]

March 26, 2020

Forecast: Coronavirus $42bn gap in consumer device shipments

Analysis from Juniper Research found that Coronavirus could cause around a $42 billion revenue gap over the next 9 months for smart device vendors. The analysis examined a number of key device verticals including smartphones, tablets, consumer robotics, smart speakers and smart wearables. Three impact scenarios, low, medium and high, illustrate a range of possible […]

March 26, 2020