A Forrester Consulting study commissioned by sell-side digital advertising platform PubMatic uncovers two significant findings. First, brands are unsatisfied with the limited number of media companies that they currently leverage for buying CTV/OTT inventory. Second, mid-sized CTV/OTT publishers present a major opportunity for brands to get more from CTV/OTT, including access to key audiences and […]
A survey of more than 1,000 US adults from marketing solutions company Vericast reveals that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains. Vericast conducted the survey to assess consumer behaviour towards CTV. The results indicate opportunities for brands and marketers to better engage […]
In a move they say will create a global best-in-class Connected TV (CTV) advertising experience, digital advertising technology providers VideoByte and VideoBridge are merging the two companies The combined company will operate under the VideoByte brand effective immediately and merge full business operations through Q4 2021. “Our organisations share a similar outlook as we look […]
Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]
Programmatic video platform Tremor Video, has unveiled a new programmatic audio solution for advertisers designed to expand seamlessly their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA. “With audio content continuing to grow and gain […]
Viant Technology, a people-based advertising software company and Integral Ad Science (IAS), a global player in digital media quality, have announced an expanded partnership, integrating IAS’s CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. “Viant’s expertise and CTV scalability uniquely position us to bring this […]
According to research from market intelligence firm TDG, the diffusion of Internet-connected TVs (CTVs) in the US – now inherently tied to the uptake of high-speed residential Internet services—is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home. “Roughly 85 per cent […]
Accelerated by changing viewership habits in a pandemic, streaming services comprised 45 per cent of ad views, surpassing TV Everywhere in the first six months of 2021, according to the latest instalment of advertising technology specialist FreeWheel’s U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends. The latest report, which […]
In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]