Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and […]
Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]
Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]
Music video network Vevo has integrated with Comcast advertising unit FreeWheel’s Strata platform. Vevo’s integration will enable Strata’s local spot buyers access to Vevo inventory for local markets. As the composition of the traditional TV audience changes, media agencies are looking for creative ways to augment their linear TV buys to reach consumers across new […]
The 10th anniversary edition of the U.S. Video Marketplace Report from Comcast advertising unit FreeWheel shows that as people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch connected TV.
Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]
Smart, the independent ad tech platform, and White Ops, a global player in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising Integrity enables pre-bid protection of Smart’s inventory and ensures publishers’ and buyers’ safety from malicious […]
Enterprise software platform MadHive is launching an Audience Forecaster tool to address industry-wide problems such as frequency control and transparency for OTT, CTV. The feature set integrates into MadHive’s full stack offering that currently powers local reach extensions efforts for broadcast networks such as FOX, Scripps and TEGNA. “The concept of delivery guarantees is a […]
A report from digital ad verification specialist Integral Ad Science (IAS), suggests that consumer preference is shifting to ad-supported streaming content. The report, UK Streaming Wars, provides insights into UK consumer use and preferences for Connected TV (CTV) devices and ad-supported streaming services, and comes in the wake of stay-at-home orders around the globe in […]
Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behaviour mobile data […]