Agora, a platform for real-time engagement APIs, has released research on Gen Z preferences for real-time engagement technologies. Real-time engagement refers to digital experiences that are interactive, collaborative and shared, through technology like live video, live audio and extended reality (AR and VR). For its research, Agora commissioned a survey of over 1,000 US-based Gen […]
Millennial and Gen-Z focused global content producer and broadcaster Insight TV has confirmed that its library of short-form content is now available on Snibble, the first social video platform for Gen Z audiences. With titles including Epic Exploring, Ultimate Goal, Born To, and Making the Squad, the agreement extends Insight TV’s worldwide reach to Snibble’s […]
Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]
Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households, compared to just 20 per cent among all heads of US broadband households. […]