Advanced Television

Gen Z

Survey: Gen Z flocking to interactive video

Agora, a platform for real-time engagement APIs, has released research on Gen Z preferences for real-time engagement technologies. Real-time engagement refers to digital experiences that are interactive, collaborative and shared, through technology like live video, live audio and extended reality (AR and VR). For its research, Agora commissioned a survey of over 1,000 US-based Gen […]

August 25, 2021

Insight TV, Snibble partner

Millennial and Gen-Z focused global content producer and broadcaster Insight TV has confirmed that its library of short-form content is now available on Snibble, the first social video platform for Gen Z audiences. With titles including Epic Exploring, Ultimate Goal, Born To, and Making the Squad, the agreement extends Insight TV’s worldwide reach to Snibble’s […]

June 1, 2021

Is social video the future of retail marketing?

Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]

November 20, 2020by Angharad Rhiannon

Report: Mobile 40% of all video consumption among US Gen Z

Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households, compared to just 20 per cent among all heads of US broadband households. […]

October 29, 2020