A peak of 20.4 million viewers across TV and streaming watched ITV’s coverage of England vs Senegal as the three lions booked their place in the World Cup quarter-finals on December 4th. This is 1.7 million viewers higher than the peak audience that watched England vs Wales in the Group B World Cup match on […]

When ITVX officially launches on December 8th, deaf viewers will have access to British Sign Language channel, solely featuring signed programming, which will include a range of shows including Emmerdale and Coronation Street omnibus episodes, Cilla, Alan Carr’s Epic Gameshow, Vera, Lewis and The Saint. The channel will be regularly updated and will evolve to […]

ITV kicks off the New Year with four Emirates FA Cup ties across the first full weekend of 2023 as Premier League clubs join the competition in the Third Round Proper. Four days of live, free to air FA Cup action across ITV begins on January 6th with the evening clash between Manchester United and […]

ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream a number of hit series on ITVX for free in 2023 and beyond. Titles include vampire horror From Dusk Till Dawn: The Series starring DJ Cotrona available from January; Beauty and the Beast starring Jay Ryan […]

ITV’s Head of Drama Polly Hill has announced that Helen Ziegler will be joining the team as Senior Commissioning Editor. Ziegler starts with ITV Drama commissioning in January 2024, following her maternity leave. Currently Director of Television at award winning Mammoth Screen, Ziegler’s recent Executive Producer credits include Peter Bowker’s World on Fire for BBC […]

UK commercial broadcaster ITV’s shift towards a digital-first content strategy could cannibalise its linear services, according to Neil Anderson, Analyst at Ampere Analysis. In a blog post, he notes that ITV is placing exclusive Originals and a digital-first windowing strategy at the heart of its new hybrid AVoD/SVoD service, ITVX, which will integrate ITV’s three […]

ITV has announced an agreement with Warner Bros Discovery International Television Distribution to bring a raft of US TV series to the ITVX streaming platform in the UK. Content launching on ITVX in late 2022 and early 2023 includes two DC dramas: Arrow, starring Stephen Amell (pictured) as the vigilante superhero, and all five seasons […]

I’m A Celebrity… Get Me Out Of Here! is back with new trials in video game Fortnite Creative. The experience, which goes live on November 24th, is created by Metavision and 3D Lab, and allow players to take on challenges they will recognise from the series. Players will also discover a portal marking the launch […]

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air channels. ITV Creative and brand agency DixonBaxi have partnered on the work, as well as the creation of the new brand identity for […]