ITV1 and ITVX have announced an array of entertainment to kick start their 2023 schedules. Ant & Dec are back with a brand new series of their compelling game show Ant & Dec’s Limitless Win (January 7th), offering contestants the chance to win the world’s first unlimited jackpot. The duo will also host a new run […]

Kevin Lygo, Director of Television at UK commercial broadcaster ITV, has declared that its recently-launched AVoD service ITVX is part of the future of the way television will be consumed. Speaking to members of the UK’s Broadcasting Press Guild, Lygo said that for ITV, 2022 had been a “huge” year. “We’d deem it a big […]

It is set to be a record year for streaming for UK commercial broadcaster ITV, as 2022 comes to a close with huge livestream audiences for I’m A Celebrity and the World Cup, as well as a strong launch for AVoD service ITVX. ITV’s biggest week ever for streaming was November 22nd– November 28th, which […]

ITV’s coverage of the World Cup  was streamed 146 million times across the tournament on ITVX and ITV Hub – more than 100 million more than the previous tournament in 2018. The World Cup drew huge audiences to ITV on television and across all devices over the past four weeks. ITV showed the biggest audience […]

Video solutions provider, Accedo, has worked with ITV to develop its brand new integrated advertising and subscription funded platform, ITVX. Launched last week, ITVX is the UK’s newest streaming service, with viewers gaining access to over 10,000 hours of high definition free programming and more new shows to stream for free than anywhere else, plus […]

On its 20th anniversary, Freeview has announced it is now home to an 60,000 hours of content. Having increased its on-demand offering by 20,000 hours since April 2022, Freeview is seeing in its 20th birthday with another milestone as more consumers consider cutting paid-for streaming subscriptions amid the cost-of-living crisis in the UK. With ITVX, […]

England’s World Cup Quarter Final match on December 10th was watched by a peak audience of 23 million across ITV and ITVX as the Three Lions were defeated by France.The game drew the biggest audience of the tournament and the highest peak on any channel this year (biggest since the final of last year’s European […]

ITV Studios has announced a raft of sales and pre-sales deals across its catalogue of scripted and non-scripted content ahead of the Asia Television Forum. Nolly, the new three-part drama from Russell T Davies and starring Helena Bonham Carter has been acquired by Pumpkin Film in China, Now TV in Hong Kong and TVNZ in […]

UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]

ITV has signed agreements with the host of the Just for Laughs comedy festival, and comedy streamer NextUp, to make ITVX the exclusive free-to-air home for some of the best UK and international stand-up comedy. Available from ITVX’s launch, the Just for Laughs collection will showcase the comedic prowess of the likes of Howie Mandel, […]