A survey of global consumers on their expectations and preferences around interacting with streaming video content from video games and interactive entertainment strategic research firm DFC finds that nearly all (96 per cent) consumers watch streaming video content monthly and an overwhelming majority (85.4 per cent) would interact with streamed content if they could. “We […]
A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]
On November 9 – 10 2021, Netflix will host “Netflix Festival Japan 2021” in Tokyo, where it will announce upcoming titles streaming from winter 2021. In addition to announcing the latest lineup, this event will feature distinguished leading Japanese actors and voice actors, as well as a wide array of creators from in and outside […]
Premium video streaming in Japan reached 85 billion minutes during January – August 2021, or 13 per cent of total time spent on video according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Japanese streaming economy. The report, titled Japan Online Video Consumer Insights & Analytics, leverages […]
Some 83.1 per cent of Spaniards have access to pay-TV, up 2.2 per cent in the last quarter, with 58.3 per cent watching at least two different pay-TV platforms, according to a report from consultancy firm Barlovento Comunicación. On average, every Spanish household has access to 2.6 platforms. Netflix leads the market with a 59.9 […]
Netflix has expanded its preschool programming with two renewals and four new series orders. In a blog post, Heather Tilert, Head of Preschool at Netflix, said: “From sparking curiosity with Ada Twist, Scientist to singing nursery rhymes with CoComelon, we’re creating preschool series for our youngest viewers and their families in over 190 countries to […]
One in four Portuguese (24 per cent) over the age of 15 subscribe to a streaming platform, according to the first edition of Marktest’s BStream study on SVoD services. The study analysed services operating in Portugal (Apple TV, Disney+, HBO, MEO Filmes e Séries, Netflix, NOS Play, OPTO SIC, Amazon Prime Video), as well as […]
Global SVoD subscriptions will increase by 491 million between 2021 and 2026 to reach 1.64 billion, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. China and the US will together account for 49 per cent of the global total by 2026, down from 56 per cent in 2021. “China and […]
Netflix has announced the acquisition of Night School Studio as the streaming platform continues work on its gaming service. Founded by Sean Krankel and Adam Hines in 2014, Night School Studio is best known for their critically acclaimed debut game, the mystery adveture OXENFREE. In a blog post, Mike Verdu, Netflix VP of Game Development, […]
Netflix Co-CEO Ted Sarandos, speaking at the Code Conference in Beverly Hills, acknowledged streaming services had been a ‘black box’ when it came to audience metrics. “We’re trying to be more transparent with the market and talent and everybody” he said. Sarandos proceeded to share two charts (below) revealing the top 10 most watched original […]