Samba TV, a global plater in television data and omniscreen measurement, has announced the widespread adoption of its Analytics Dashboard following a successful beta programme. The dashboard’s full analytics suite for campaign reporting and forecasting provides advertisers with accurate TV data, allowing them to optimise campaigns and maximise ROI across TV, Connected TV (CTV), and […]
Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per […]
There is no final result to the presidential election in sight at time of writing, but the primetime tune-in numbers show that Fox News was the clear winner in the US with 11.6 million households between 7pm and 2am eastern, according to data from Samba TV. CNN was second with 10.7 million households, followed by […]
The LA Dodgers, one of Major League Baseball’s marquee teams, took home its first championship in more than 3 decades on October 27th, but that didn’t necessarily help in the ratings department. Each game in this year’s World Series was down between 21 and 33 per cent in viewership in the US compared to the […]
It has been a year of big Broadway shows coming into viewer’s living rooms, with Hamilton on Disney+, a Sky partnership with the National Theatre, and now American Utopia hitting the small screen. And, like Hamilton, David Byrne’s musical has reached a far larger audience in one week of streaming than it did in 106 […]
Samba TV data shows that 1.6 million US households streamed the Borat movie sequel on Amazon Prime Video during its opening weekend (October 22nd – 25th). Amazon’s decision to release the movie one day early, on the same day of the final presidential debate, didn’t seem to give it that great of a boost: only […]
Samba TV, a provider of global TV data and audience analytics, has released its inaugural State of Viewership Report for 2020. This new quarterly research report provides an overview of television, movie, Connected TV (CTV), and advertising viewership in the US. It provides insights on trends and movements of audience consumption in 2020’s unique and […]
With less than two weeks until the US presidential election, fewer households tuned in to the final debate, and the viewership rate (fraction of households watching) dropped in seven
US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th. According to analysis by Samba TV, the cross-screen television data and analytics provider, 6.3 million US households tuned into Trump’s town hall, a 209 per cent increase from the previous […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced its expanded TV measurement footprint driven by a new partnership with Samba TV, a global cross-screen television data and analytics provider. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and existing partners, […]