Personalised recommendations and hyper-targeted advertising provider ThinkAnalytics, has revealed that Castoola, a targeted TV advertising platform and an expert in TV ad tech and ad sales, used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x. Running on Amazon Web Services (AWS), ThinkAdvertising generated […]

ThinkAnalytics, a global provider of content discovery and viewer insight solutions, and 3 Screen Solutions (3SS), a specialist in software for set-top boxes (STB) and multiscreen entertainment, has announced a partnership and revealed that at IBC 2022, they will debut a new pre-integrated solution that aims to transform user experience (UX) testing and optimisation, helping […]

Cloud-based personalised content discovery, viewer insight, and targeted advertising solution provider ThinkAnalytics has confirmed that Greg Riker has joined as Chief Revenue Officer. Riker will lead US business development, sales, and customer success teams for the Think360 viewer engagement platform and ThinkAdvertising for hyper-targeted advertising. Based in the US, he will report to ThinkAnalytics Chairman, […]

Personalised recommendations and hyper-targeted advertising platform ThinkAnalytics has confirmed that MBC GROUP streaming service Shahid is deploying the Think360 personalised content discovery and viewer engagement platform. Shahid will go live with Think360 in the summer of 2022, with support for Arabic, English, and French languages. It will support Shahid’s customer acquisition and content monetisation goals […]

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced that Lu Bolden has joined the executive team as Chief Strategy Officer. In this newly created role, Bolden will lead the global strategy and business growth including partnerships for the Think360 viewer engagement platform. He will report directly […]

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has reported overall revenue growth of 20 per cent year on year. Significantly, four major new customer signings in North America, as well as others in Europe and Asia Pacific, will bring the total number of subscribers served by ThinkAnalytics […]

Peter Docherty, Founder and CTO at ThinkAnalytics, has shared his 2022 industry predictions. Personalised tile promotions will unlock new revenues We’ll see video service providers selling prime tile space on their TV recommendations carousel to content and channel owners who will run campaigns personalised to each viewer. Armed with rich analytics and actionable insights, video […]

The pandemic has forced the pace on what is possible with creative content production in the cloud. This is just in time to help content providers and broadcasters step up to the spiralling demand for ever more – and ever more creative – content. In a free-to-attend online event (see below) AWS hosts Sky revealing […]

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced the appointment of former Cisco, NDS and TiVo executive, Samuel Sweet, as CEO of EMEA and AP. In this newly created role, Sweet will report directly to ThinkAnalytics Chairman Eddie Young and will join the board. Sweet will […]