Advanced Television

Consumer Behaviour

Report: TVE an important anti-churn factor in Nordics

TV Everywhere (TVE), services that mirror pay-TV content online, has been a staple offering for some time now. The Nordic operators have been pushing consumer awareness of TVE as this feature is a retention tool. According to Mediavision analysis, the awareness among the customers is increasing fast. Since 2016, consumer awareness of TV everywhere has […]

July 1, 2020

Study: US news subs boosted under lockdowns

A new study from market intelligence specialist CivicScience finds that news consumption is up. In a survey of almost 3,100 US adults, more than half report following the news more frequently over the past four months. According to CivicScience, that’s not exactly surprising, given the global pandemic, mass demonstrations, and upcoming election, suggesting that it […]

July 1, 2020

Kagan: More pay-TV providers integrate streamers

Service providers accounting for nearly one-third of global pay TV subscribers have introduced integrated access to streaming services, according to Ian Olgeirson, Research Director for Kagan, a media research group within S&P Global Market. “Streaming service integration has become increasingly

June 30, 2020

Survey: 84% interested in searching content from every source

TiVo has analysed consumer data from the US and Canada to track changes in an evolving media landscape during the Covid-19 pandemic In the latest TiVo Trends Report, the company has added its own internal viewership data to the report. More than 4,500 viewers were surveyed for the report. Key findings include: – Pay-TV subscribers […]

June 30, 2020

Parks: US streamers see 41% churn in Q1

Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services. “We […]

June 30, 2020

Nigeria: 55% say kids spend too much time on mobile screens

According to a recent survey by Kaspersky, 27 per cent of Nigerian parents do not watch video blogs and are not sure what is popular among modern kids. However, the kids themselves are interested in watching such content: one third of children in Nigeria watch video blogs, including those dedicated to games and toys (60 […]

June 30, 2020

Analyst: Cellcos to generate 170m SVoD subs

Smartphone gross SVoD subscriptions for 138 countries will double between 2019 and 2025 to 170 million, according to the Smartphone SVoD Forecasts report from analyst firm Digital TV Research. The total will climb by 25 million in 2020 alone. The net smartphone SVoD subscriber count will

June 29, 2020

Study: DC content draws big for StarzPlay in GCC

StarzPlay, the SVoD service, is the first choice for sci-fi fans with the DC universe reigning popular among viewers. A recent viewership analysis by StarzPlay revealed that 42 per cent of its GCC (Gulf Cooperation Council) viewers are binging on DC shows. The Flash tops the binge-watching chart with 62 per cent of StarzPlay’s DC […]

June 29, 2020

Research: US lockdown easing hits SVoD numbers

The surge in users of SVoD services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to new research from analyst firm Strategy Analytics. The report, Covid-19’s Impact on SVoD, surveyed a

June 26, 2020

Research: Pandemic drives spike in US OTT engagement

The OTT landscape in 2020 is rapidly changing as a result of the growth of OTT services, content and devices, as well as the effect of the Covid-19 pandemic on consumer behaviour, according to the 2020 State of OTT report from cross-platform measurement specialist Comscore. Using data from Comscore OTT Intelligence, the report offers insights […]

June 26, 2020