Magnite powers advertising on FIFA+
January 14, 2025
Magnite, the independent sell-side advertising company, has announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on the FIFA+ streaming platform across North America, EMEA, LatAm and APAC.
FIFA+ will leverage Magnite’s product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale and bring a superior viewing experience to fans. Magnite technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
“FIFA+ is meeting the consumer demand for more accessible live sports content and we’re proud that they’ve chosen us to help unlock more opportunities for advertisers to reach highly engaged sports fans,” commented Sam Wilson, VP, Streaming Platform, EMEA at Magnite. “We look forward to working closely with their teams across the globe and supporting their efforts to bring a superior digital experience to dedicated football fans.”