The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]
Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the WPP partnership team dedicated to WBA – aims to reignite the magic of the holiday season. It brings into focus the happiness […]
Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]
In the lead-up to retail and advertising’s busiest months, music video network Vevo, has released new research exploring consumers’ relationships with music videos and how this can influence buyer behaviour. Vevo’s survey of 2,000 UK consumers, fielded by OnePoll, comes at a time when brands are looking to capture the hearts and minds of consumers […]
Sky Media has announced the launch of a series of Net Zero Carbon ad breaks to coincide with COP26. The 170” ad break will be ‘presented by Sky Zero’ and include all five winners of the Sky Zero Footprint Fund that will run across Sky Nature and Sky News for the next two weeks. The […]
As TV investments surpass pre-pandemic levels around the world, international data shows how both direct-to-consumer (DTC) brands and online giants are increasingly embracing TV to get their message across. The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America, has released a […]
UK ad spend is expected to hit a record £7.9 billion in Q4, according to the latest Advertising Association/WARC Expenditure Report forecast; figures for the full year are now projected to be £29.3 billion (€34.7bn), representing annual growth of 24.8 per cent. The UK is on course to achieve the fastest ad trade recovery of […]
Bill Livek, Chief Executive Officer and Executive Vice Chairman of cross-platform media evaluation specialist Comscore, has written an Open Letter to the industry expressing his belief that Comscore is the only measurement currency qualified to successfully take on the challenges of modern media measurement, with the only path forward being measurement built on a foundation […]
Connected TV (CTV) has become a mainstay in advertisers’ video strategies, and most advertisers are betting bigger on the medium this year. Three in five advertisers expect to increase their Connected TV (CTV) ad budgets in the next year and put one-third of their video spending into the medium, according to the inaugural CTV Landscape […]
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable. ADvantage XP is an always-on, scalable platform that offers independent, impression-based measurement of ad exposure and outcomes for converged TV campaigns. […]