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Sky and Discovery head for court on ad sales

Sky Media and Discovery’s TV ad sales current deal expires at the end of 2009 and no renewal yet agreed, the two companies are at loggerheads over the amount of…

Spainish TV consolidation fails

From David Del Valle in Madrid The consolidation of Spanish TV is turning out to be more complicated than expected. Prisa, owner of commercial TV channel Cuatro and DTH platform…

Sky and Discovery head for court on ad sales

Sky Media and Discovery’s TV ad sales current deal expires at the end of 2009 and no renewal yet agreed, the two companies are at loggerheads over the amount of…

TiVo ratings show most skip ads

DVR specialist TiVo has unveiled a first look at its Pure Programme Ratings, which were derived using the number of TiVo subscribers viewing a programme, live or Time-shifted, excluding the…

TalkTalk drops Phorm

Carphone Warehouse's TalkTalk broadband service has dropped Phorm leaving the targeted advertising group's prospects for a UK launch looking increasingly unlikely. BT confirmed earlier that it had no "imminent plans"…

Shorter pre-roll plus lower 1/3 ads best for online vids

A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according…

Zucker: Market has bottomed

NBC Universal chief Jeff Zucker has said that while the overall marketplace is still challenged, he thinks it may have bottomed out. "It's still quite uncertain and we don't really…

Interactive to grow to 21% of all US ad spend by 2014

Forrester Research is backing the US interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12 per cent of their total…

Canoe sunk

Canoe Ventures has cancelled plans to introduce its Community Addressable Messaging (CAM 1.0) product, citing a range of technical difficulties with the offering. The service, which was set to launch…

Spotify for Sky

Sky is doing an advertising deal with Spotify using the music streaming app's audio commercials to pipe near-live commentary updates from the Ashes cricket tournament, inviting listeners to click a…