Vevo, TripleLift dynamic overlay ads deal
Music video network Vevo has partnered with advertising technology platform TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels. Powered by TripleLift’s In-Show technology, which is integrated by video infrastructure platform Zype, Vevo’s overlay ads are delivered within contextually relevant content. While executed at scale, they offer the same precise audience targeting […]