Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years. eMarketer forecasts that the messaging app will bring in revenues in excess of $3 billion a year before the end of 2019. The forecast is based on advertisers targeting the youth audience that the photo app has seemingly cornered. More […]
Italy has seen a growth of DTH viewers in recent years, going up from 8.1 million in 2014 to 9.4 million in 2016. The DigitalTrends market survey, conducted by Ergo Research, which polled 4,000 users, also showed that 2.2 million Italian homes have swapped DTT in favour of DTH. The potential user base of those […]
Catch-up TV ad-generated revenues in France rose from €90 million in 2015 to €105 million in 2016. The number of videos viewed increased by 27.1 per cent to €6.5 billion, according to the annual replay TV survey findings from funding organisation CNC. October 2016 set a TV catch-up record with 585.,9 million hours viewed over […]
Research commissioned by Channel 4 has found that the effective cost per thousand views for advertisers on broadcasters’ VoD platforms is far cheaper than the equivalent cost on YouTube or Facebook. The research found that the true Cost Per Thousand (or Minute) for Broadcaster VoD completed ads is circa 20 per cent cheaper than YouTube […]
FreeWheel, the premium video ad management company, has published its latest Video Monetisation Report, revealing that 2016 was a pivotal year for premium video consumption. Findings from the report include: Total video content views rose by 26 per cent from the previous year, with ad views up by 24 per cent, making 2016 the sixth consecutive […]
The latest data from SES, based on its Satellite Monitor studies, shows that European consumers are buying into the Ultra HD concept. SES is transmitting 34 UHD channels, of which 21 are fully commercial. While some channels, such as Fashion 4K have a near-global presence, others (such as Sky UK’s UHD transmission) are country-specific. Ricardo […]
The increasing popularity of original content and a growing trend of paying for multiple video services are among the key findings in the quarterly Voice of the Connected User Landscape (VoCUL) survey from 451 Research which reveals the latest trends in North American consumer use of streaming services. According to 451 Research’s survey, 19 per […]
New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. According to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, total headset device shipments will […]
Mexico overtook Brazil in 2016 to become Latin America’s largest pay-TV market, despite Brazil having twice as many TV households. Brazil has been losing subscribers since November 2014 whereas Mexico has benefitted from strong adoption of prepaid satellite TV. Mexico will strengthen its position, taking 30 per cent of the region’s pay-TV subs by 2022, […]
FTTH penetration continues to grow in Spain with over 5 million active lines at the end of January. The latest figures from the CNMC reveals that FTTH grew by 164,817 lines in the calendar month. Telefónica is the market leader with a share of over 60.8 per cent and 3 million lines. In a year-on-year […]