Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]
Global revenues from OTT TV episodes and movies will reach $210 billion (€174bn) in 2026; up from $106 billion on 2020, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $23 billion will be added in 2021 alone. From the 138 countries covered, the top five will […]
Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]
Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]
Fugitive, the content development, financing and distribution business founded by Anthony Kimble in 2019, is rebranding to become Arrested Industries, with the name change effective from next week. In addition, Arrested Industries (AI) is excited to announce that it will be establishing an office in Los Angeles this summer. Anthony Kimble will be re-locating to […]
Canela.TV, the AVoD streaming services for US Hispanics, is now available to viewers in Mexico. The service offers over 20,000 hours of Spanish-language content, from comedies and novelas to movies, cartoons and more. Viewers can watch 24 hour linear programming alongside a slate of films and TV series from across Latin America, as well as […]
Future Today, the full-stack streaming solution that packages branded channels and delivers the audiences to watch them, has announced significant growth in distribution, advertising, viewership and content, while adding major updates to their Channels-as-a-Service technology platform in the last year, including: Advertising & Viewership Grew viewership by 120% year-over-year, delivering content to more than 12M […]
Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]
One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time. But according to Hub Entertainment Research’s newest wave of Predicting the Pandemic research, consumers’ reliance on streaming services seems to have shifted from ‘stop-gap’ to established behaviour. Highlights from the […]
OTT TV episodes and movies revenues for 22 countries in the Asia Pacific region will reach $54 billion (€45.3bn) in 2026, up by 90 per cent from the $29 billion recorded in 2020, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. China will increase by $8.4 […]