ITV has confirmed an agreement with Disney Entertainment making ITV the free-to-air home of the drama series Under the Banner of Heaven starring Andrew Garfield, and season one of British comedy series Extraordinary. Under the Banner of Heaven will stream on ITVX with Extraordinary airing on both ITVX and ITV2. Both series will air in […]
Having launched earlier this year, ITV has revealed how its Diversity Commissioning Fund has generated multiple new schemes to help support diverse writers within TV production. ITV’s Diversity Commissioning Fund has reserved £80 million of the content commissioning budget over the next three years to help drive change towards racial equity and disability equity, in […]
ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]
Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]
ITV has announced the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will serve to help brands build connections with ITV’s audience through the co-creation of new formats. AFE has grown significantly with shows across genres including Cooking with the Stars with M&S, DNA Journey […]
ITV has announced the launch of its new Head First Award. An advertiser-facing industry initiative, where the ambition is to inspire other brands to join us in shining a spotlight on mental wellbeing and inspiring positive action. In a press release, ITV explained: “ITV sits at the heart of popular entertainment, reflecting and connecting with […]
TV and radio audiences could see more high quality British programmes hitting screens and speakers as new laws to maximise the potential of UK broadcasters are debated in Parliament today [November 21st]. The Media Bill, which has its Second Reading in the House of Commons, will update decades-old legislation to unleash the power of British […]
As part of Into Film’s Screen Industry Careers Programme, supported by the BFI, through National Lottery funding, the UK’s leading film education charity has announced a new partnership to deliver the Media Careers Podcast. Available on Spotify and Apple, the Media Careers Podcast is aimed at young people interested in the screen industries and was […]
ITV has reported total revenue up 1 per cent at £2.97 billion (€3.4bn) in the first nine months of 2023 to September 30th, with growth in ITV Studios and M&E digital revenues offsetting the decline in linear advertising revenue. Total external revenue was flat at £2.53 billion. Carolyn McCall, ITV Chief Executive, commented: “ITV continues […]
ITV has announced that Tatiana Jezierski, formerly Strategy Director at Mother, will join ITV Creative later this November as Head of Creative Strategy. She is reunited with Niki Garner, Director of ITV Creative, on the leadership team of ITV’s in-house creative agency; Garner was also formerly at Mother. The Head of Creative Strategy is a […]