IRIS.TV, a video intelligence platform, has added SendtoNews to its Contextual Video Marketplace. With this integration, STN’s online video platform of premium content will be contextually segmented by a growing list of data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a […]
To mark the return of high street shopping, Channel 4 is launching a new ad campaign in partnership with a selection of major brands, and is now calling for small, independent high street retailers from across the UK to feature in an exclusive prime time TV ad break ‘The Great High Street Comeback’ – free […]
The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery, reports eMarketer. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5 per cent from 2019. This steep decline in expenditures can […]
BT and Sky have agreed a new multi-year partnership that broadens their commercial relationship. Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK. Following a competitive tender process, BT Sport have awarded their advertising sales contract to Sky Media, who will replace […]
The UK’s Competition and Markets Authority (CMA) is calling on the government to introduce a new pro-competition regulatory regime to tackle Google and Facebook’s market power. The dynamic nature of digital advertising markets and the types of concerns identified by the Competition and Markets Authority (CMA) in its market study are such that existing laws […]
Kantar, the data, insights and consulting company, and data connectivity platform LiveRamp have partnered in the UK to provide hundreds of new audience segments for online campaign activation, built on the unique in-depth online and offline consumer behaviour from Kantar’s syndicated datasets, including TGI (in-depth consumer behaviour), Worldpanel (purchase) and ComTech (consumer technology). With figures […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]
According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]
The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]
Norigin Media, a Scandinavian company offering streaming solutions, has announced its new AdScan solution. The AI-based tool detects and marks ad breaks on catch-up TV content, allowing pay-TV operators to explore new monetisation opportunities and offer UI/UX experiences on their streaming services. Many Operators with streaming services have problems with SCTE-35 markers in the transcoding […]