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NBC cash-back

NBC Universal is taking the unusual step of giving advertisers cash back for primetime ratings shortfalls from last season. The move is a departure for NBC, which like other broadcast…

YouTube expands ad programme

YouTube is to expand its pilot advertising programme to a select number of amateurs, giving more users a shot to make money from their homemade videos. The site will accept…

BT Vision VOD target ads

BT Vision Download Store is trailing the launch of a new service that offers customers free film rental in return for watching targeted advertisements. BT Vision, Hiro Media, Intel Corporation…

US networks reaping web ad profits

The four main US television networks are in line to generate $120 million (E81.2m) of revenues in 2007 from free web streaming of their content, according to a media buyer…

TiVo monitors NBC ads

NBC Universal is set to use TiVo to tell it how television viewers are using their digital video recorders and to introduce interactive commercials to the masses. The companies said…

News Corp online ad network

News Corp’s Internet division plans to launch an online network to sell advertising across Rupert Murdoch’s media group and to other media companies as early as the first half of…

EU will regulate behavioural ads

The European Union expects to regulate online behavioral targeting next year, as protests over privacy concerns are stirring a potential backlash against recent marketing enhancements by social networks like Facebook.…

Google launches YouTube UK ads

Google has launched an advertising service for its network in the UK and Ireland that will allow targeted ads to run around YouTube videos. The new offering, called Video Units,…

Microsoft CEO sees opportunities in digital advertising

Microsoft Chief Executive Steve Ballmer said the company sees growth opportunities in emerging countries and the shift to digital advertising. Ballmer said Microsoft’s sales in 'BRIC' countries — Brazil, Russia,…

Chello for C4

Channel 4 has selected Chello Interactive's Mistral Software to deliver interactive advertising solutions. The deal allows Channel 4 to create and publish interactive advertising on its channel(s) on the Sky…

Ads: biggest upheaval in 50 years

The advertising industry is facing more upheaval in the next five years than in the previous half century, according to a new report. "The End of Advertising as We Know…

TiVo offers viewer profiles

TiVo is reported as offering a new service giving advertisers detailed profiles of its users. TiVo – which sells advertisers second-by-second ratings of programs and commercials based on subscriber viewing…

Hulu experiments with ad lengths

Hulu, News Corp and NBC Universal's online video joint venture, said it will pair traditional 30-second ads with long-form video such as full-length sitcom episodes, and restrict ads on short-form…

BrightSpot.TV one millionth video milestone

BrightSpot Media, creator of BrightSpot.TV, will surpass one million video ads served in the month of October. With BrightSpot.TV, consumers spend a few hours each month watching and interacting with…

Miniweb from SkyKeys MBO

Miniweb Interactive Limited has launched with the intention of delivering a unique interactive TV experience, combining TV viewing, online services and interactive advertising across multiple TV distribution systems. The privately…