Netflix accounted for 19.7 per cent of French Internet traffic in 2022 according to comms regulator Arcep’s annual report on the State of the Internet in France. The breakdown by origin of traffic to customers shows that the top five companies also include Google, Akamai, Meta and Amazon and represent 54 per cent of traffic. […]

Twitter is considering legal action against Meta over its newly-launched rival app Threads. Threads, which went live on July 5th and is said to already have attracted over 30 million sign-ups, has been pitched by Meta as a “friendly” alternative to Twitter. However, according to Semafor, Twitter attorney Alex Spiro has sent a letter to […]

Threads, the new social media platform from Meta, is now available to download in over 100 countries including the UK, but not yet in the EU due to regulatory concerns. Ten million users signed up for the Threads app in its first seven hours of release, according to Mark Zuckerberg, the company’s chief, who revealed […]

Meta, owner of Facebook, has announced it will its new app to rival Twitter on July 6th. The new social media app, called Threads, is already available for pre-order on the Apple App Store, and will be linked to Instagram. Meta describes Threads as a “text based conversation app […] where communities come together to […]

The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]

LADbible Group has  announced the launch of LADstudios,  its data-driven factual entertainment division, in the US. LADstudios will focus on producing dedicated content for an American audience, building AFP commissions and sponsorships and driving growth in direct revenue with UNILAD,  which currently has 58.6 followers multi-platform, becoming the central point of the Group’s offering in the […]

Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: Media Companies Increase Unique Viewers Amid Writers’ Strike The Writer’s Guild […]

Millimages, an IP developer and independent animation studio, has launched a new Molang digital channel hosted by Molang as a YouTuber. The concept sees Molang and sidekick Piu Piu interacting with their fans in video concepts normally made by humans (gaming, ASMR, reactions, challenges etc), propelling the cartoon character and brand into new dimension of […]

Digital media measurement, data and analytics software platform DoubleVerify is expanding its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]