Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]

BBC iPlayer has seen its best year ever, breaking 7 billion streams for the first time ever. 2022 grew 9 per cent on 2021, and ended the year with both the best month and best quarter iPlayer has ever seen, with 700 million streams for December and 2 billion streams between October and December. The […]

Figures from commercial broadcaster UKTV indicate that following a year of increased investment and focus on its free streaming service UKTV Play, it has grown direct-to-consumer views by over a quarter and added a further one million registered users. The network also achieved record SOCI (share of commercial impacts) in 2022, up 2.1 per cent […]

Entertainment technologist Adeia has confirmed that Australian content aggregation platform Fetch TV has renewed a multi-year agreement to license Adeia’s media intellectual property (IP) portfolio. “As consumer demand for content aggregation services in Australia grows, market leaders like Fetch are integrating the latest innovations to ensure that viewers have seamless access to a growing selection […]

Viewers and listeners flocked to BBC iPlayer and BBC Sounds in record numbers over the festive period with millions also watching on BBC TV and listening on BBC Radio. On BBC iPlayer, every day across the ‘festive fortnight’ – December 20th to January 2nd – programmes were streamed more times on iPlayer this year than […]

The number of unique users of SVoD platform users in Italy amounted to 15.3 million in September 2022, a drop of 287,000 users year-on-year, according to the Communications Authority (AgCom). Netflix had 8.9 million average unique users (+4.2 per cent), followed by Prime Video with 6.4 million (+11.5 per cent), Disney+ with 3.4 million (+41.7 […]

Cricket Australia (CA) has extended its broadcast partnership with the Foxtel Group and Seven West Media for a further seven years in what is described as a record media rights deal for Australian cricket. Under the agreement, the Foxtel Group (including Fox Sports on Foxtel and streaming service, Kayo Sports), Seven and 7plus will broadcast […]

It is set to be a record year for streaming for UK commercial broadcaster ITV, as 2022 comes to a close with huge livestream audiences for I’m A Celebrity and the World Cup, as well as a strong launch for AVoD service ITVX. ITV’s biggest week ever for streaming was November 22nd– November 28th, which […]

The BBC’s key digital products are performing well, according to the National Audit Office (NAO), the body that scrutinises public spending for the UK Parliament. To achieve its digital ambitions, the BBC will need to further develop its ‘digital-first’ plans, and consider whether it has sufficient resources to deliver its vision, says the NAO in […]

UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]