As more Americans are approaching what their lives looked like before Covid, their attitudes are beginning to return to normal. However, Hub Entertainment Research’s newest wave of Predicting the Pandemic study shows there’s evidence that many changes in behaviour – including some of those most disruptive to the entertainment industry – are here to stay. […]
As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered platforms – where viewers can choose between a paid, ad-free option and a less expensive (or free), ad-supported option – appeal to the largest cross-section […]
Findings from Hub Entertainment Research’s third annual Evolution of the TV Set report show that co-viewing apps are increasingly popular with young audiences, leading the firm to ask whether the long-gestating vision of television viewing integrated with social media been delivered by the digital equivalent of sitting on a couch and talking about what’s on […]
With all the top streaming platforms touting exclusive content, consumers feel compelled to sign up for multiple services, or risk missing out, according to Hub Entertainment Research’s annual Best Bundle study, which tracks the most popular combinations of TV services among consumers, and how well their DIY bundles meet their viewing needs. Highlights from the […]
Findings from Hub Entertainment Research’s third annual Connected Home report suggest that smart TVs are now in a large majority of US TV homes, and account for over half of all TV sets. As more Americans use smart TVs to stream, Hub asks whether the future is limited for the now-popular peripherals many use to […]
One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time. But according to Hub Entertainment Research’s newest wave of Predicting the Pandemic research, consumers’ reliance on streaming services seems to have shifted from ‘stop-gap’ to established behaviour. Highlights from the […]
More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:
Young consumers are watching nearly as much online video content as TV shows and movies, according to Hub Entertainment Research’s annual Video Redefined study, which tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. In addition to greater online video viewing among 13-24 year […]
The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]
Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study: