Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Broadcast » Advertising (Page 150)

BT: more Phorm tests

BT will begin further trials in the next few weeks of a controversial advertising technology that it hopes will give it a slice of the lucrative online advertising market. The…

ITV ad revenue disappoints

ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The…

ITV ad revenue disappoints

ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The…

Guru cuts ad targets, but online still gains

Citing worsening economic conditions coupled with the lack of growth in consumer disposable income, Robert J. Coen, director of forecasting at Interpublic Group’s Magna unit, reduced his estimate for full-year…

Arris and BlackArrow deliver VOD advertising

Arris and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, have announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. Built…

Global Internet adspend $106bn+ in 2011

Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10 per cent of all ad spending across all media. With IDC’s Digital Marketplace Model and…

FCC cracks down on placement

Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products…

Cross-sell not easy

The Time Warner UK Advertising Council – a joint venture between, IPC Media, Turner Broadcasting, AOL UK, Time and Fortune magazines and Warner Bros – has failed to strike a…

TF1, Canal+ M6 defend commercial channels

French commercial TV operators Television Francaise 1 (TF1), Vivendi SA’s Canal+ and M6-Metropole Television have announced the creation of an association (ACP) to ‘defend the rights and professional interests’ of…

Social networking ads diappointing

The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts…