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Spain to cut back ads on public TV

From David del Valle in Madrid Following the example of France, the Spanish Government has announced that it will drastically limit advertising on public television (which could even result in…

Virgin Media viewers positive about on demand ads

Virgin Media has revealed the findings from the first-ever dynamic advertising trial on its on demand TV service. As part of a three-month trial, ads from leading brands including Kellogg's,…

2009 ad forecast drops

Global advertising spending is set to fall 6.9 per cent this year to $453 billion with the Internet the only medium to attract higher expenditure on ads, media agency ZenithOptimedia…

UK consumers OK with online ads

Brits are happy to watch advertising on the Internet or their mobile phones if this means they will get videos, music or other content for free, a survey has found.…

Dotcoms may bar Phrom

Phorm, the ad targeting company, is facing a major setback, with several of the world’s largest dotcom companies considering boycotting its controversial online advertising technology. Last month Open Rights Group,…

Time Warner: TV and Web ads should match

Viewers should see the same commercials during television shows on the Web as they do on traditional TV, Time Warner Cable Chief Operating Officer Landel Hobbs said. At sites like…

Sorrell: Media world changed for ever

From Colin Mann in Cannes Attaining global, multiplatform reach will prove to be essential if companies hope to see their way through the current economic difficulties intact, WWP Group chief…

'Regular' TV watching still strong

According to a study released by the Council for Research Excellence and funded by Nielsen, TV watching has not waned in the US despite the emergence of mobile phones, iPods,…

TV ads spend collapse

Advertising spend fell off a precipice in the fourth quarter of 2008 plunging almost 10 per cent year on year. The figures, compiled by the World Advertising Research Centre for…

Reckitt-Benckiser shifts $20m on line

Reckitt-Benckiser plans to move $20 million of its media spend budget from TV into online video for 15 of its brands, as it looks to secure more efficient advertising rates.…