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China digital ad spend boom

The Chinese love affair with the Internet will see digital ad spend increase 40 per cent to $5.2 billion next year, making the booming Asian online economy roughly the same…

Virgin Media criticised by ASA

Virgin has been reprimanded by regulators for misleading consumers about its broadband speeds in a recent advertising campaign. In response to a complaint by Virgin's rival BSkyB, the Advertising Standards…

Virgin targeted ads

Virgin Media is launching its first targeted advertising trial on its VOD platform featuring advertisers such as Kelloggs and Royal Mail. Using ad insertion technology from SeaChange, ads will be…

EC still not happy with Phorm

The European Commission has again written to the government for an explanation of UK authorities’ response to BT’s allegedly illegal secret trials of Phorm’s ISP adware system. Brussels still wants…

Web ad-spend to surpass TV?

Internet advertising spend is providing buoyancy for traditional media, according to a PricewaterhouseCoopers report, surging 21 per cent year on year to £1.68 billion (E2.14bn) in the first six months…

BT ads mock packaged pay-TV

BT's new ads for its BT Vision service poke fun at subscription-heavy pay-TV rivals seeing a man flicking through a friend's fictional pay TV service and joking with him about…

Phorm losses

Aim-listed Phorm, the internet advertising group that announced a tie up with BT this week, made an pre-tax loss of £13.7m (E17.2m) for the first half of 2008, an increase…

Alcatel-Lucent targeted IPTV advertising

Alcatel-Lucent is introducing a new advertising delivery solution for IPTV networks that can enhance the TV ad model by enabling service providers to distribute ads to distinct groups of consumers.…

Phorm losses

Aim-listed Phorm, the internet advertising group that announced a tie up with BT this week, made an pre-tax loss of £13.7m (E17.2m) for the first half of 2008, an increase…

US ISPs for opt-in ads

Verizon Communications, Time Warner Cable and AT&T have all told a Senate Commerce Committee that they support an opt-in system for targeted online advertising and pledged to hold to basic…