PubMatic, the independent technology company delivering a digital advertising supply chain, has announced a partnership with Vevo, the music video network. The collaboration aims to fuel an accelerated phase of programmatic CTV growth for Vevo. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic […]
US supermarket giant Walmart has agreed a deal to acquire smart TV company VIZIO in a deal worth $2.3 billion (€2.13bn). Walmart said the acquisition of VIZIO and its SmartCast Operating System (OS) would enable it “to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences. […]
Roku has reported more than 80 million active accounts and counting as consumers continue to move to TV streaming. Viewer engagement on Roku is also at a record high; for the first time, more than 100 billion hours were streamed on the platform in 2023, averaging a record of 4.1 hours per day per account […]
Universal Music Group’s (UMG) Mercury Studios and Samsung TV Plus, Samsung’s free ad-supported streaming TV service, have announced the launch of GIGS, a new FAST channel exclusive to Samsung users in the UK. The channel will feature live performances and documentaries from across UMG’s audio-visual catalogue from artists including The Cure, Def Leppard, The Police […]
Southwest England full-fibre broadband provider Truespeed is launching a partnership with Sky to offer Sky TV and Netflix to its customers. Truespeed customers will be able to subscribe to a Sky Stream package that offers both Sky Entertainment and Netflix in one combined package. The offer will start from £23 (€27) per month, for 18 […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that its new streaming service Freely, backed by BBC, ITV, Channel 4 and Channel 5, will launch in Q2 2024. Everyone TV has also offered a first glimpse at the user-interface and features of Freely, including what it […]
NetRange, an Access company and provider of white-labelled, turnkey smart TV and OTT ecosystems, has announced a collaboration with TikTok, to enable users of the social media platform to access TikTok content globally on TV through the NetRange Smart TV Portal. “With an installed base of around a billion smart TVs globally, and with particularly […]
Titan OS, a technology, entertainment and advertising company, has announced the launch of its operations, introducing an independent European operating system for smart TVs and debuting its Titan advertising division to help advertisers reach more relevant audiences. Founded by industry executives from European and US entertainment, media, and investment sectors – including Disney, Roku, Rakuten […]
Amsterdam-based media company Static Waves and VIDAA, the streaming technology platform for Smart TVs, have partnered to launch VIDAA Channels, a FAST platform for all Hisense SmartTVs across Benelux and Poland. The platform will go live on March 1st. Static Waves and VIDAA have partnered with the local FAST channels that aims to enrich the […]
CTV tech company, Frodoh World, has announced its partnership with Lenskart for a target-oriented CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences. The campaign […]