ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s product offerings across free, premium and pay segments with Pluto TV and SHOWTIME OTT to create a linked ecosystem with the launch of Paramount+ in the US and 18 LatAm countries on March 4th. Paramount+ will feature a combination of live sports, […]
Live Sports are the last bastion of pay-TV, and are held in high regard by operators and broadcasters. They are the last service tethering customers to their cable and satellite packages, but these operators know that it is a question of when not if, for when the sports leagues pull the trigger and pursue a […]
Research from Parks Associates finds 55 per cent of pay-TV households in the US report availability of live sports is important in their decision to keep their pay-TV service. “The churn rate for pay-TV services continues to trend significantly lower than the rate for OTT services,” said Steve Nason, Research Director, Parks Associates. “This is […]
Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]
A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]
Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Some 32 million households tuned in, down from 37.6 million in 2020. Here’s how all of the programming looked on Sunday night: Super Bowl […]
ESPN Podcasts experienced strong growth in 2020, with downloads growing 28 per cent to nearly 500,000,000, a new record (499.3 million). The old mark was set a year ago. The strongest month was September. ESPN set a record with 50.1 million downloads (up 45 per cent from 2019) while the combined network of ESPN / […]
At a time when large gatherings are limited, finding ways to bring people together safely, in-person and virtually, is more important than ever. Accordingly, US telco Verizon is using the power of the 5G built right to elevate the Super Bowl LV fan experience and make it accessible whether at the game or at home. […]
A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]
VIZIO has announced the launch of three new sports channels and an all-in-one sports app for SmartCast viewers across the US. The free channels include the NFL Channel, Pac-12 Insider, and beIN Sports Xtra, as well as the CBS Sports App. All three channels and the CBS Sports app are completely free to all SmartCast […]